> For clean Markdown of any page, append .md to the page URL. > For a complete documentation index, see https://docs.pixalate.com/llms.txt. > For AI client integration (Claude Code, Cursor, etc.), connect to the MCP server at https://docs.pixalate.com/_mcp/server. # Privacy, brand safety and COPPA reports > The Pixalate Analytics privacy compliance reports (domains, mobile apps, CTV apps), the mobile app brand safety report and the COPPA Violation Risk report. What each shows, their dimensions, and how to use them. Besides invalid traffic (IVT), the Pixalate Analytics dashboard can report on the privacy compliance and brand safety exposure in your ad impression traffic. These reports take Pixalate's [Media Ratings Terminal (MRT)](/mrt/overview) data about websites, mobile apps and CTV apps and apply it to the impressions you measured. | Report | Covers | | ----------------------------------------------------------- | ----------------------------------------- | | [Privacy compliance reports](#privacy-compliance-reports) | Websites (domains), mobile apps, CTV apps | | [Brand safety report](#brand-safety-report) | Mobile apps | | [COPPA Violation Risk report](#coppa-violation-risk-report) | Mobile apps and CTV apps | Some of these reports may need a separate license. Ask your Pixalate account manager which ones your account includes. All of them work like the other Analytics reports: set a date range, filter, add dimensions and metrics with **Add Column**, and save, schedule or export. See [Run and customize reports](/analytics/reports). ## Privacy compliance reports These reports show potential privacy exposure in your ad traffic. Privacy information about each app or website appears as dimensions in the **Compliance** group of **Add Column**. Each report has the dimensions most relevant to its environment. | Dimension | Mobile apps | CTV apps | Websites | | ------------------------ | :---------: | :------: | :------: | | App | ✓ | ✓ | | | Platform | ✓ | ✓ | | | Developer Name | ✓ | ✓ | | | Developer Country | ✓ | | | | WHOIS Info Hidden | ✓ | ✓ | ✓ | | Terms and Conditions | ✓ | ✓ | ✓ | | Privacy Policy Detected | ✓ | ✓ | ✓ | | Sensitive Permissions | ✓ | | | | Transmits Residential IP | ✓ | | | | Passes Location | ✓ | | | | IAB Primary Category | ✓ | | | | IAB Sub Category | ✓ | | | | Category | | ✓ | | | Exists in the App Store | ✓ | ✓ | | | CVAA Compliant | | ✓ | | | Non-Corporate Email | | | ✓ | | Registrant Location | | | ✓ | | Registrant Email | | | ✓ | Select an app or website in the report to open its details in the MRT. ## Brand safety report The brand safety report for mobile apps shows potential brand safety exposure in your ad traffic. Brand safety information about each app appears as dimensions in the **Brand Safety** group of **Add Column**: * Advisories Risk * Adult Risk * Drug Risk * Alcohol Risk * Hate Risk * Offensive Risk * Gambling Risk * Violence Risk Select an app in the report to open its details in the MRT. ## COPPA Violation Risk report The COPPA Violation Risk report is part of Pixalate's [COPPA compliance tools](/compliance/coppa). It looks at every app that had traffic in your account and evaluates its risk using Pixalate's COPPA assessment methodology, so you can monitor your exposure to child-directed traffic and act on it. ### Highlights ![Mobile COPPA report](/_fern-img/67b1f2cc557fde8fb4c4713df9b83622c303a2bf51ba553be683d6fdd8252603.webp) The tiles at the top summarize your exposure, alongside tiles for gross ad counts and the mobile and tablet split: | Highlight | What it shows | | --------------------------- | ------------------------------------------------------------------------------------------------------------------------------------------------------------ | | Child Directed Reach | The net reach (users) that received ads through apps Pixalate's methodology designates as likely child-directed. | | Child Reach Risk | A Pixalate-defined level based on Child Directed Reach: **low** below 10,000 users, **severe** from 10,000 to 50,000 users, **critical** above 50,000 users. | | Child Directed Apps | The number of apps you have traffic on that are designated as likely child-directed. | | Apps Missing Privacy Policy | The number of potentially child-directed apps that have no privacy policy. | ### Graphs The graphs show how these numbers change over time. ### Data grid By default, the grid lists every app grouped by two risk ratings, with **Gross Ad Counts** and **Gross Reach** as metrics: | Rating | Values | | -------------------- | ------------------------------------------------------------------------------------------------------------------------------------------------ | | Child-directed risk | **low** if the methodology indicates the app is likely general audience; **high** if it's potentially child-directed, including mixed audiences. | | COPPA Violation Risk | **low**, **medium**, **high** or **critical**, as defined in Pixalate's COPPA methodology. See [COPPA compliance tools](/compliance/coppa). | ### Compliance dimensions Select **Add Column** and open the **Compliance** group to add the data points Pixalate weighs when it rates COPPA Violation Risk. Grouping by them lets you decide which apps to work with and what to do. For example: * Group by **Child Directed** and **Transmits Residential IP** to check whether that data reached your systems. * Use **Privacy Policy Detected** to find apps to contact about adding or updating a privacy policy. ### Open an app in the MRT Select an app bundle in the grid to open that app's page in the MRT. > **Note** > > COPPA compliance insights in the MRT need an MRT subscription with the COPPA widget enabled. Ask your Pixalate account manager. For the reason codes and data fields behind these ratings, see [COPPA reason codes](/compliance/coppa-reason-codes) and the [COPPA data dictionary](/compliance/coppa-data-dictionary). ## Related * [COPPA compliance tools](/compliance/coppa) * [COPPA pre-bid data feeds](/compliance/coppa-data-feeds) * [Media Ratings Terminal](/mrt/overview) * [Dimensions](/analytics/dimensions) Questions? Contact [support@pixalate.com](mailto:support@pixalate.com).