> For clean Markdown of any page, append .md to the page URL. > For a complete documentation index, see https://docs.pixalate.com/llms.txt. > For AI client integration (Claude Code, Cursor, etc.), connect to the MCP server at https://docs.pixalate.com/_mcp/server. # Dimensions > Pixalate Analytics dimensions dictionary. Definitions of ad server, location, device, publisher, user and time dimensions, the High Risk App flag, and the IPv6 address types reported by the IPv6 Type dimension. Dimensions are the attributes you break a report down by, such as campaign, domain or device type. Each value of a dimension gets its own row. This page defines the dimensions that are common to the standard Analytics reports. Specialized reports, such as Supply Path Optimization, compliance, brand safety and geolocation reports, have their own dimensions as well. Across all reports, Analytics offers roughly 100 dimensions and other data points. The API name is the dimension's name in the [Analytics Reports API](/apis/analytics-reports-api), where there's a direct match. For the full API list, see [Query language: Dimensions](/apis/analytics-query-language#dimensions). ## Ad server | Dimension | Definition | API name | | ----------------- | -------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- | ----------------- | | Advertiser | The advertiser ID associated with measured campaign ad traffic. | `advertiserId` | | Campaign | The advertising campaign ID associated with measured ad traffic. | `campaignId` | | Tag Type | The tag integration type associated with measured Analytics traffic. | | | Ad Platform | The third-party ad network the traffic came through, which lets advertisers publish text, graphic or animated ads on the web. | | | Ad Size | The size of the placement, in pixels. | `adSize` | | Line Item | The line item. You set and pass it at your discretion, to report on a discrete level. | `lineItemId` | | Site | The site ID associated with measured campaign ad traffic. | `siteId` | | Publisher | The publisher ID associated with measured campaign ad traffic. | `publisherId` | | Creative | The creative ID associated with the measured ad creative. | | | Seller | The seller ID associated with ad traffic, set and passed by each client. | `kv7` | | Traffic Source | The search engine or referring domain that sent traffic to your site. For example, `google` (search engine) or `google.com` (domain). Traffic that doesn't come from search results or a referring link is shown as `(direct)`. | `adTrafficSource` | | Site Placement | The site placement ID associated with ad traffic, set and passed by each client. | | | Supply Type | The type of inventory or supply, such as desktop display, mobile web video, mobile app video or OTT video, set and passed at creative or placement level. For the values you can pass, see [The Pixalate tag and macros](/analytics/tag-and-macros). | `kv24` | | Fraud Type | The invalid traffic (IVT) type. Fraud types are calculated based on the worst fraudulent activity that each IP has performed globally, so a report can show click fraud even if you haven't implemented Pixalate click trackers. See [Reported IVT types](/analytics/ivt-types). | `fraudType` | | Creative Type | The type of ad creative measured, such as display or video. | | | Video Play Status | The video player configuration, such as auto-play, click-to-play or continuous play, set and passed at creative or video player level. | `kv44` | | IPv6 Type | The type of IPv6 address associated with measured ad traffic. See [IPv6 types](#ipv6-types). | `ipv6Type` | ## User location | Dimension | Definition | API name | | ------------ | ------------------------------------------------------------------------------ | ------------- | | City | The city associated with measured ad traffic, at user level. | `city` | | Country Name | The country associated with measured ad traffic, at user level. | `countryName` | | Country Code | The code of the country associated with measured ad traffic. | `countryCode` | | Postal Code | The postal code (ZIP code) associated with measured ad traffic. | `postalCode` | | Region Code | The code of the region within a country associated with measured ad traffic. | `regionCode` | | DMA | The designated market area associated with measured ad traffic, at user level. | `dma` | ## Device | Dimension | Definition | API name | | --------------------- | --------------------------------------------------------- | --------------------- | | Device Brand Name | The manufacturer or brand name of the device. | `deviceBrandName` | | Device Marketing Name | The name of the device model. | `deviceMarketingName` | | Device Model ID | The model ID of the device. | `deviceModelId` | | Device Type | The type of device used to interact with the site. | `deviceType` | | Operating System | The user's operating system where the ad was served. | `os` | | Browser | The user's web browser. | `browserName` | | Device Traffic Type | The traffic breakdown by app or web for each device type. | `deviceTrafficType` | | App ID | The identifier of the measured app. | | ## Publisher | Dimension | Definition | API name | | --------------- | ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- | --------------- | | Auto Refresh | Shows whether site or app, or publisher or developer, automatic-refresh configurations are present. Based on identifiers you pass, so that this traffic can be reported separately in a manner consistent with the applicable MRC/IAB Guidelines. | | | Sourced Traffic | Traffic purchased or acquired as part of routine supply chain transactions. Based on identifiers you pass, so that this traffic can be reported separately in a manner consistent with the MRC IVT Guidelines. | | | URL | The address of the web page or file. | | | Domain | The core part of a website's URL. For example, in `www.example.com/news`, the domain is `example.com`. | | | True Domain | The actual domain the impression was served on, however many iframes it was nested in. Pixalate detects it with proprietary technology. It's available for 75 to 85% of all impressions. | | | High Risk App | A Yes/No flag in app-specific reports that shows whether an app is on a High Risk Apps 2.0 list. See [High Risk App](#high-risk-app). | `isHighRiskApp` | ## User | Dimension | Definition | API name | | ------------ | ------------------------------------------------------------------------------ | -------------- | | Segment | The user segment ID associated with ad traffic, set and passed by each client. | `segment` | | User ID | A unique string that identifies a user. | `kv3` | | Organization | The organization associated with the IP address. | `organization` | ## Time | Dimension | Definition | API name | | --------- | ----------------------------------------------------- | -------- | | Day | The date the ad was served (`YYYY-MM-DD` in the API). | `day` | ## High Risk App **High Risk App (Yes/No)** is a flag in app-specific reports. It shows whether an app appears on the High Risk Mobile Apps 2.0 or High Risk CTV Apps 2.0 list. Impressions from listed apps aren't classified as invalid traffic only because the app is listed. Use this flag, together with the [Traffic from High Risk Apps (%)](/analytics/metrics#high-risk-apps) metric, to see how much of your traffic comes from listed apps and decide what to block. * Exporting the flag through Analytics reports or the Analytics Reports API requires a High Risk Apps 2.0 Enterprise subscription. See [High Risk Mobile Apps 2.0](/data-feeds/high-risk-mobile-apps) and [High Risk CTV Apps 2.0](/data-feeds/high-risk-ctv-apps). * In the API, `isHighRiskApp` may not be enabled for your account by default. Contact your Pixalate account manager to have it enabled. ## IPv6 types ![IPv6 Type report](/_fern-img/39fc308a5ef6a51e30abb4b7476cd0e4f7132af7e624f3811d5511182a3e2818.webp) The **IPv6 Type** dimension groups IPv6 traffic by address type. The table describes the IPv6 address types, with the IPv4 equivalent where there is one. | Prefix | Type | What it means | IPv4 equivalent | | ----------------------------------------------- | ----------------------------- | ---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- | ------------------------------------------------------------------------------------------------------ | | `::/128` | Unspecified | Used only as a source address by a host that is starting up, before it has learned its own address. | `0.0.0.0` | | `::1/128` | Loopback | Used when a host talks to itself over IPv6, for example when one program sends data to another. | `127.0.0.1` | | `::ffff:0:0/96` Example: `::ffff:192.0.2.47` | IPv4-mapped | Embeds an IPv4 address in an IPv6 address, for example in a dual-stack transition. See RFC 4038. | None. Look up the mapped IPv4 address in the relevant Regional Internet Registry (RIR) WHOIS database. | | `fc00::/7` Example: `fdf8:f53b:82e4::53` | Unique local addresses (ULAs) | Reserved for local use in home and enterprise networks; not public address space. They may not be unique, aren't registered, and aren't meant to be routed on the public internet. See RFC 4193. | Private address space (RFC 1918): `10.0.0.0/8`, `172.16.0.0/12`, `192.168.0.0/16` | | `fe80::/10` Example: `fe80::200:5aee:feaa:20a2` | Link-local | Used on a single link or non-routed network, such as an Ethernet LAN. They don't need to be unique outside that link, and routers must not forward packets with a link-local source or destination. | `169.254.0.0/16` | | `2001:0000::/32` | Teredo | Tunnels IPv6 through IPv4 NATs. The address contains the Teredo server's IPv4 address, NAT flags, and the obfuscated client port and IPv4 address. You can reverse it to find the relay server's IPv4 address and look it up in the relevant RIR WHOIS database. | None | | `2001:0002::/48` Example: `2001:2::430` | Benchmarking | Reserved for benchmarking network devices (RFC 5180). Not used as a source or destination on the public internet. | `198.18.0.0/15` | | `2001:20::/28` | ORCHIDv2 | Overlay routable cryptographic hash identifiers (RFC 7343). Visible only end to end; routers shouldn't see them as a source or destination. Replaces the deprecated ORCHID prefix `2001:10::/28`. | None | | `2002::/16` Example: `2002:c000:201::1` | 6to4 | A 6to4 gateway adds its IPv4 address to `2002::/16` to create a unique /48 prefix. You can reverse it to find the gateway's IPv4 address (the example embeds `192.0.2.1`) and look it up in the relevant RIR WHOIS database. | None. The 6to4 relay anycast prefix `192.88.99.0/24` is deprecated (RFC 7526). | | `2001:db8::/32` Example: `2001:db8:8:4::2` | Documentation | Used in examples and documentation. Never a source or destination address. | `192.0.2.0/24`, `198.51.100.0/24`, `203.0.113.0/24` | | `2000::/3` | Global unicast | Globally unique, routable addresses used by individual devices. Find the network operator through the WHOIS servers of the RIRs in the [IANA IPv6 unicast address assignments registry](https://www.iana.org/assignments/ipv6-unicast-address-assignments). | No single equivalent block | | `ff00::/8` Example: `ff01::2` | Multicast | Identifies multicast groups. Used only as a destination address, never as a source. | `224.0.0.0/4` | For all special-purpose IPv6 ranges, see the [IANA IPv6 Special-Purpose Address Registry](https://www.iana.org/assignments/iana-ipv6-special-registry). ## Related * [Metrics](/analytics/metrics) * [Reported IVT types](/analytics/ivt-types) * [Run and customize reports](/analytics/reports) * [Query language: Dimensions](/apis/analytics-query-language#dimensions) Questions? Contact [support@pixalate.com](mailto:support@pixalate.com).