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# iCloud Private Relay

> How Pixalate Analytics handles Apple iCloud Private Relay (iCPR) traffic. The Masked iCloud Relay IP IVT type, its effect on total IVT, the iCPR Traffic pre-set report and the values of the iCPR Type dimension.

iCloud Private Relay (iCPR) is an Apple privacy feature, part of an iCloud+ subscription, that hides the user's IP address when they browse the web in Safari. Requests go through two separate relays, so that no single party, not even Apple, can see both who the user is and which sites they visit. See Apple's [About iCloud Private Relay](https://support.apple.com/en-us/102602).

Apple also offers a free option in Safari that hides the user's IP address from known trackers only. It uses the same iCloud Private Relay infrastructure and IP ranges.

## Why it matters

Pixalate's research on iCPR traffic found a potential exploit and suspicious behavior in the traffic: see [the first study](https://www.pixalate.com/blog/icloud-private-relay-ad-fraud-study) and [the November 2022 follow-up on the "iP64" exploit](https://www.pixalate.com/blog/ip64-ad-fraud-exploit-apple-icloud-private-relay).

Analytics gives you two tools for iCPR traffic: an IVT type for invalid iCPR traffic and a pre-set report for all of it.

## The Masked iCloud Relay IP IVT type

**Masked iCloud Relay IP** (`maskediCloudRelayIP`) is a SIVT type. It flags traffic whose declared IP is in the iCloud Private Relay range and that shows suspicious behavior, such as:

* traffic from an invalid data center IP range
* traffic with inappropriate device types
* traffic with suspicious patterns and associations

In IVT Taxonomy 2.0 it corresponds to Spoofed iCloud Private Relay (2204). See [Reported IVT types](/analytics/ivt-types).

### Effect on your IVT rates

Masked iCloud Relay IP is carved out of the **Masked IP** type. It doesn't increase your total IVT rate. Instead, the traffic it flags moves out of Masked IP, so your Masked IP rate goes down accordingly.

Only the part of iCPR mismatch traffic that shows suspicious behavior is flagged as Masked iCloud Relay IP.

## The iCPR Traffic report

![iCPR report](/_fern-img/76315cea851be15d1827d697af16746251c68d7ea6e7cc1b0c3339259ddf650b.webp)

The **iCPR Traffic Report** is a pre-set report in the Analytics dashboard. It takes all your iOS and macOS Safari traffic and shows your valid and invalid iCloud Private Relay traffic in one place. You can break it down by domain, seller, iCPR type and more. See [Pre-set reports](/analytics/pre-set-reports).

## iCPR Type values

The **iCPR Type** dimension shows how iCloud Private Relay IP addresses appeared in your traffic.

| Value            | Declared as iCPR in the bid request | Detected by Pixalate as an iCPR IP | Meaning                                                                                           |
| ---------------- | ----------------------------------- | ---------------------------------- | ------------------------------------------------------------------------------------------------- |
| Declared only    | Yes                                 | No                                 | The bid request said the IP was iCPR, but Pixalate found it isn't an iCPR address.                |
| Detected only    | No                                  | Yes                                | The bid request didn't say the IP was iCPR, but Pixalate found it is an iCPR address.             |
| True iCPR        | Yes                                 | Yes                                | Both declared and detected as iCPR. This doesn't automatically mean the traffic is free from IVT. |
| Non iCloud Relay | No                                  | No                                 | Neither declared nor detected as an iCPR address.                                                 |

## Related

* [Reported IVT types](/analytics/ivt-types)
* [Dimensions](/analytics/dimensions)
* [IP block lists](/data-feeds/ip-block-lists)

Questions? Contact [support@pixalate.com](mailto:support@pixalate.com).