> For clean Markdown of any page, append .md to the page URL.
> For a complete documentation index, see https://docs.pixalate.com/analytics/llms.txt.
> For AI client integration (Claude Code, Cursor, etc.), connect to the MCP server at https://docs.pixalate.com/_mcp/server.

# Analytics

## Docs

- [Pixalate Analytics](https://docs.pixalate.com/analytics/overview.md): What Pixalate Analytics measures, the ways to send impression data to Pixalate, and the steps from kick-off to dashboard access.
- [Click fraud protection](https://docs.pixalate.com/analytics/click-fraud-protection.md): How Pixalate detects click fraud (click farms, fast clicks, duplicate clicks, high CTR traffic, data center traffic and inflated click rates), and how to measure it in Analytics, block it in real time with the Fraud API, and block it pre-bid with data feeds.
- [Choose an integration method](https://docs.pixalate.com/analytics/integration-methods.md): Pixalate Analytics integration options compared - JavaScript tag, 1x1 pixel, ad server macros, tag on the page, VAST, click tracking, server-to-server and in-app.
- [The Pixalate tag and macros](https://docs.pixalate.com/analytics/tag-and-macros.md): Reference for Pixalate Analytics tag parameters, macro mapping, supported IAB VAST 4.1 macros, kv24 supply types and passing the Supply Chain Object in kv55.
- [Traffic tags in your ad server](https://docs.pixalate.com/analytics/ad-server-trafficking.md): How to traffic Pixalate Analytics tags as third-party trackers, creative wrappers and creative templates in Google Ad Manager, The Trade Desk, Beeswax and Campaign Manager 360, plus tag placement best practices.
- [Video: the 1x1 tag in VAST](https://docs.pixalate.com/analytics/video-tag.md): Where to insert the Pixalate 1x1 tracking pixel in VAST wrapper, inline and VPAID responses for video impression and IVT measurement.
- [Click tracking](https://docs.pixalate.com/analytics/click-tracking.md): How Pixalate detects click fraud, how to set up the Pixalate click tag, and where click IVT appears in Analytics reports.
- [Server-to-server integration](https://docs.pixalate.com/analytics/server-to-server.md): Parameter reference and example requests for sending data to Pixalate Analytics through the server-to-server ingest endpoint.
- [Video viewability and engagement (beta)](https://docs.pixalate.com/analytics/video-viewability.md): How Pixalate Video Viewability (VV) and Video Engagement (VE) measurement works, the VAST and OM SDK integration requirements, methodology, limitations and troubleshooting, plus how Pixalate uses Open Measurement.
- [Run and customize reports](https://docs.pixalate.com/analytics/reports.md): How to use the Pixalate Analytics dashboard reports. Report groups, data windows, date ranges, time zones, filters, dimensions and metrics, charts, and saving, scheduling and exporting reports.
- [Pre-set reports](https://docs.pixalate.com/analytics/pre-set-reports.md): The Pixalate Analytics pre-set reports. What each report breaks down, how to read the gross vs GIVT and SIVT comparison, the 12-month data window, and how By Domain differs from the Domains report.
- [Data feed overlap reports](https://docs.pixalate.com/analytics/overlap-reports.md): Use the Data Feeds overlap reports in Pixalate Analytics to check list download gaps and measure leakage at each probability threshold for Pixalate's pre-bid data feeds.
- [Clawback report](https://docs.pixalate.com/analytics/clawback-report.md): How to generate, read and verify a Pixalate Analytics Clawback Report for apps or domains. Report types, filters, date ranges, data limits, past reports and document authentication.
- [Privacy, brand safety and COPPA reports](https://docs.pixalate.com/analytics/compliance-reports.md): The Pixalate Analytics privacy compliance reports (domains, mobile apps, CTV apps), the mobile app brand safety report and the COPPA Violation Risk report. What each shows, their dimensions, and how to use them.
- [MFA exposure reporting](https://docs.pixalate.com/analytics/mfa-exposure.md): How to use the Pixalate Analytics MFA Domains report. Sort by MFA risk, ad density and ad refresh rate, layer filters and IVT metrics, and break down MFA exposure by seller and publisher.
- [Supply chain (SCO) reports](https://docs.pixalate.com/analytics/sco-reports.md): How to use the Pixalate Analytics supply chain object (SCO) validation and verification reports for domains, mobile apps and CTV apps. Default columns, breakdowns by node and seller, comparing chains, reason codes and crawl cadence.
- [Friendly names for IDs](https://docs.pixalate.com/analytics/friendly-names.md): How to map friendly names to the advertiser, campaign, placement and other IDs passed in your Pixalate Analytics tag. CSV format, email subject line format, ad server and dimension codes.
- [Find domain mismatches](https://docs.pixalate.com/analytics/domain-spoofing.md): Use the URL, Domain and True Domain dimensions in Pixalate Analytics reports to identify misrepresented or spoofed domains, and schedule the report to keep watching.
- [OpenEPG show reports (beta)](https://docs.pixalate.com/analytics/openepg-reports.md): How to use the OpenEPG Mobile Shows and CTV Shows reports in the Pixalate Analytics dashboard, including their dimensions and metrics.
- [Metrics](https://docs.pixalate.com/analytics/metrics.md): Pixalate Analytics metrics dictionary. Definitions of ad counts, rendered impressions, viewability, clicks, conversions, reach, SSAI, IPv6, IVT and video viewability and engagement metrics, with their Analytics Reports API names.
- [Dimensions](https://docs.pixalate.com/analytics/dimensions.md): Pixalate Analytics dimensions dictionary. Definitions of ad server, location, device, publisher, user and time dimensions, the High Risk App flag, and the IPv6 address types reported by the IPv6 Type dimension.
- [Reported IVT types](https://docs.pixalate.com/analytics/ivt-types.md): The invalid traffic (IVT) type names shown in Pixalate Analytics reports, their GIVT or SIVT class, the matching IVT Taxonomy 2.0 type and code, and recommended ways to reduce each type.
- [CTV and OTT reporting](https://docs.pixalate.com/analytics/ctv-and-ott.md): How Pixalate Analytics defines OTT and CTV, classifies traffic by the device the ad was served on, detects server-side ad insertion (SSAI) and decides whether SSAI traffic is invalid, plus common CTV IVT types.
- [iCloud Private Relay](https://docs.pixalate.com/analytics/icloud-private-relay.md): How Pixalate Analytics handles Apple iCloud Private Relay (iCPR) traffic. The Masked iCloud Relay IP IVT type, its effect on total IVT, the iCPR Traffic pre-set report and the values of the iCPR Type dimension.
- [Analytics FAQ](https://docs.pixalate.com/analytics/faq.md): Common questions about Pixalate Analytics, including data freshness, time zones, duplicate impressions, data center and VPN traffic, highCTR, Analytics vs MRT IVT rates, viewability, high risk apps and the ads.txt and sellers.json crawl cadence.