> For clean Markdown of any page, append .md to the page URL.
> For a complete documentation index, see https://docs.pixalate.com/llms.txt.
> For AI client integration (Claude Code, Cursor, etc.), connect to the MCP server at https://docs.pixalate.com/_mcp/server.

# OpenEPG show reports (beta)

> How to use the OpenEPG Mobile Shows and CTV Shows reports in the Pixalate Analytics dashboard, including their dimensions and metrics.

> **Info**
>
> **Beta.** The OpenEPG show reports are in beta. Features and coverage may change.

The OpenEPG reports break your ad traffic down by the TV show it ran against. Each row is a show, with the app it ran
in, the market and time of day it ran most, its genre, and your gross ad counts and invalid traffic (IVT) for it.

Show-level attribution is Pixalate's resolution of open-exchange bid stream signals against publicly available
electronic program guide (EPG) data. It represents Pixalate's best determination at the time of the impression. See
the [OpenEPG™ disclaimer](https://www.pixalate.com/openepg-analytics-disclaimer).

## Open the reports

In the Analytics dashboard, open the Reports menu and expand **Open EPG™**. There are two reports:

| Report           | Covers               |
| ---------------- | -------------------- |
| **CTV Shows**    | Connected TV traffic |
| **Mobile Shows** | Mobile OTT traffic   |

Both reports work like other Analytics reports: set the date range, filter, add columns, then save, schedule or export.
See [Run and customize reports](/analytics/reports).

![CTV Shows report](/_fern-img/9887e71fd0083e8825ea84d2e39f6d9724c96b945c122469e73d5b812e99e9da.webp)

> **Tip**
>
> If a report shows no data for **Yesterday** or **Last 7**, try **Last 30**.

## Summary tiles

The tiles at the top show **Gross Ad Counts**, **IVT %**, **SIVT %** and **GIVT %** for the selected date range and
filters.

## Dimensions

By default each row shows **Show Title**, **Top App**, **Top DMA Name**, **Genre** and **Top Daypart**. Add or remove
dimensions with **Add Column**.

| Dimension                                        | What it shows                                                                                            |
| ------------------------------------------------ | -------------------------------------------------------------------------------------------------------- |
| Show Title                                       | The TV show the traffic ran against.                                                                     |
| Top App                                          | The app identifier and display name the show's traffic came from most.                                   |
| Top DMA Name                                     | The Designated Market Area (DMA) where the show's traffic came from most.                                |
| Genre                                            | The show's genre, for example Crime, Drama or Documentary.                                               |
| Top Daypart                                      | The part of the day the show aired most, for example `1_Morning (6a-12p)` or `3_Prime Time`.             |
| Air Date                                         | When the show aired.                                                                                     |
| Platform OS                                      | The device platform or operating system.                                                                 |
| Content Rating                                   | The show's content rating.                                                                               |
| Declared Channel ID                              | The channel identifier declared in the bid stream.                                                       |
| Ad Platform, Campaign ID, Creative ID, Seller ID | The same dimensions as in other Analytics reports, so you can see shows by campaign, creative or seller. |

![OpenEPG dimensions](/_fern-img/ef7c9ad60ab0ae8f62532e7125c8d164db2d1821b9064f9f4538114f1ad213dc.webp)

## Metrics

| Metric                                        | What it shows                                                                          |
| --------------------------------------------- | -------------------------------------------------------------------------------------- |
| Gross Ad Counts                               | All ad impressions for the row.                                                        |
| IVT %, SIVT %, GIVT %                         | The share of impressions that were invalid traffic, sophisticated IVT and general IVT. |
| IVT Ad Counts, SIVT Ad Counts, GIVT Ad Counts | The same as counts.                                                                    |
| Duration                                      | The show's duration, in minutes.                                                       |
| Reach SOV %                                   | The show's share of voice by reach.                                                    |
| Ad Spend SOV %                                | The show's share of voice by ad spend.                                                 |
| Top DMA SOV %                                 | The show's share of voice in its top DMA.                                              |

For how IVT is classified, see [Reported IVT types](/analytics/ivt-types) and [Metrics](/analytics/metrics).

![OpenEPG metrics](/_fern-img/0ce65144d643f21f18583c3d98066179a406b8fe453eb8f907a87adfd4c882e6.webp)

## Related

* [OpenEPG Index](/mrt/openepg-index): Pixalate's monthly rankings of streaming TV shows.
* [OpenEPG Enrichment API (preview)](/apis/openepg): resolve CTV ad opportunities to the channel and show being watched.
* [Run and customize reports](/analytics/reports)