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# Pre-set reports

> The Pixalate Analytics pre-set reports. What each report breaks down, how to read the gross vs GIVT and SIVT comparison, the 12-month data window, and how By Domain differs from the Domains report.

Pre-set reports are ready-made views in the **Pre-Set Reports** group of the Analytics dashboard. They use a streamlined set of dimensions and metrics and are optimized to load fast, so they're the quickest way to see where your invalid traffic (IVT) comes from.

You can retrieve the **last 12 months** of data in a pre-set report. (The reports under **Reports** go back 60 days but have more dimensions and metrics. See [Run and customize reports](/analytics/reports#report-groups).) If you need older data, ask your Pixalate account manager whether a custom retrieval is available.

*Video (2 min): a tour of the pre-set reports.*

## The IVT reports

Each of these reports shows the same three things:

1. **IVT compared with gross traffic.** Gross traffic is all traffic before General Invalid Traffic (GIVT) and Sophisticated Invalid Traffic (SIVT) are removed.
2. **A breakdown by the report's dimension**, with separate GIVT and SIVT metrics.
3. **A chart** you can switch between a line graph and a pie chart.

| Report          | Breaks your traffic down by                                   |
| --------------- | ------------------------------------------------------------- |
| By AppId        | App ID                                                        |
| By Domain       | Domain. "Not set" (null) domains are filtered out; see below. |
| By Fraud Type   | IVT type                                                      |
| By Seller       | Seller                                                        |
| By Publisher    | Publisher                                                     |
| Invalid Traffic | IVT type, grouped as GIVT and SIVT                            |
| By Ad Platform  | Ad platform                                                   |

The group also has **Domain Mismatch**, **Subdomain Mismatch**, **Viewability** and **iCPR** reports. See [Domain and app spoofing](/analytics/domain-spoofing) and [iCloud Private Relay (iCPR)](/analytics/icloud-private-relay).

For what each IVT type means, see [Reported IVT types](/analytics/ivt-types). For the full classification, see the [IVT Taxonomy](/trust/ivt-taxonomy).

## Video viewability and engagement reports

The **Video Viewability** and **Video Engagement** reports are under **Reports**, not Pre-Set Reports. They report video ad delivery, viewability and engagement across three IVT-filtering tiers. For setup and the metric definitions, see [Video viewability and engagement](/analytics/video-viewability) and [Metrics](/analytics/metrics).

## Customize a pre-set report

Pre-set reports work like the other reports:

* Add or remove dimensions and metrics with **Apply Filters** or **Add Column**.
* Change the date range, save, schedule and export as described in [Run and customize reports](/analytics/reports).

Not every filter is available in every pre-set report, because the reports are optimized for load speed. If you need a dimension a pre-set report doesn't offer, use the matching report under **Reports**.

## By Domain vs the Domains report

The **By Domain** pre-set report leaves out impressions with a "not set" or null (empty) domain. The **Domains** report under **Reports** includes them.

If your traffic has null domains, the two reports show different gross ad counts even with the same filters and date range. This is expected.

## Related

* [Run and customize reports](/analytics/reports)
* [Reported IVT types](/analytics/ivt-types)
* [Metrics](/analytics/metrics) and [Dimensions](/analytics/dimensions)
* [Analytics Reports API](/apis/analytics-reports-api)

Questions? Contact [support@pixalate.com](mailto:support@pixalate.com).