> For clean Markdown of any page, append .md to the page URL. > For a complete documentation index, see https://docs.pixalate.com/llms.txt. > For AI client integration (Claude Code, Cursor, etc.), connect to the MCP server at https://docs.pixalate.com/_mcp/server. # Run and customize reports > How to use the Pixalate Analytics dashboard reports. Report groups, data windows, date ranges, time zones, filters, dimensions and metrics, charts, and saving, scheduling and exporting reports. The Pixalate Analytics dashboard reports on the traffic measured by your Pixalate tags. Every report works the same way: choose a date range, filter and group the data by dimensions, choose the metrics you want, then save, schedule or export the view. To pull the same data from code instead of the dashboard, use the [Analytics Reports API](/apis/analytics-reports-api). For what each column means, see [Metrics](/analytics/metrics) and [Dimensions](/analytics/dimensions). *Video (1 min): getting around the Analytics dashboard.* ## Report groups ![Analytics report view](/_fern-img/ea762128c836a022ded321dbb48f26d347a32ed9a031fd11b25e6f7187a3339b.webp) Reports are grouped in the left navigation under **Pre-Set Reports**, **Reports**, **Data Feeds** and **Custom Reports**. Which reports you see depends on your account. | Group | What it's for | Data you can retrieve | | ------------------------------------------------------ | --------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- | --------------------- | | **Reports** (also called standard or advanced reports) | In-depth analysis with the full list of dimensions and metrics. Includes Domains, Campaign, Device Types, Geolocation, App Mismatch and IPv6 Type. | Last 60 days | | **Pre-Set Reports** | Ready-made IVT views by app ID, domain, fraud type, seller, publisher and ad platform, plus domain and subdomain mismatch, viewability and iCPR. A streamlined set of dimensions and metrics, optimized for speed. See [Pre-set reports](/analytics/pre-set-reports). | Last 12 months | | **Clawback** (under Reports) | Signed PDF evidence of IVT for apps or domains. See [Clawback report](/analytics/clawback-report). | Up to one year | | **Data Feeds** | Whether your pre-bid lists are downloaded and applied. See [Data feed overlap reports](/analytics/overlap-reports). | Seven-day window | Reports for privacy, brand safety, COPPA, MFA and supply chain are covered in [Privacy, brand safety and COPPA reports](/analytics/compliance-reports), [MFA exposure reporting](/analytics/mfa-exposure) and [Supply chain (SCO) reports](/analytics/sco-reports). > **Note** > > Data windows can change. If you need data older than a report allows, ask your Pixalate account manager whether a custom retrieval is available. ## Set the date range and time zone 1. Open a report. 2. Pick a reporting period, such as **Yesterday**, **Last 7** or **Last 30**. Some reports, such as the Clawback Report, also offer **Last 60** and **Last 90**. 3. For any other period, use the **Date Range** picker. The range must fall inside the report's data window (see the table above). 4. Where a report offers it, change the time zone with the **UTC**, **EST** and **PST** buttons at the top right. Reports use UTC by default. ## Filter your traffic Use the dashboard toolbar to narrow a report to the traffic you care about. 1. Select **Apply Filters**. 2. Pick a dimension (for example, Seller ID or Device Type) or a metric, and enter the values to include. The dimensions and metrics you can filter on depend on the report. 3. Add as many filters as you need. There's no limit on the number of dimensions and metrics you can filter on. ## Group by dimensions and choose metrics ![Add Column panel](/_fern-img/7f507585f3d5090a391accc6e629b3aaa4d1ef8c0086b25fbd05ab0ce736bf1f.webp) The table under the chart is **Results by Dimension**. Each row is one combination of the dimensions you choose. 1. In **Results by Dimension**, select **Add Column**. 2. Choose the **Dimensions** or **Metrics** tab, then search or browse the groups. 3. Select the ones you want and select **Apply**. Remove a column the same way. A report view can have up to **4 dimensions** and **6 metrics** at once. Dimensions are grouped by type, such as Ad Server, User Location, Device, Publisher, User and Time. Each report offers only the groups that apply to it. Metrics are reported at several levels of IVT filtering. Not every report offers every level: | Metric group | What it counts | | ----------------- | ------------------------------------------------------------------------------------------------------ | | Gross | All traffic, before General Invalid Traffic (GIVT) or Sophisticated Invalid Traffic (SIVT) is removed. | | Net of GIVT | Traffic after GIVT is removed. | | Net of all IVT | Traffic after both GIVT and SIVT are removed. | | Filtered for GIVT | The GIVT that was found. | | Filtered for SIVT | The SIVT that was found. | For every dimension and metric, with definitions, see [Dimensions](/analytics/dimensions) and [Metrics](/analytics/metrics). For the IVT types behind the GIVT and SIVT numbers, see [Reported IVT types](/analytics/ivt-types). ## Change the chart The chart above the table shows the dimensions and metrics you've selected. Depending on the report, switch it between a **bar graph**, **line graph** and **pie chart**. Where a report has a line graph over time, you can view it by day or by hour. ## Save, schedule and export a report You can do these from any report. Use the **Save Report** menu (**Save**, **Save as** and **Save & Schedule**) and the **Schedule Now** and **Export To Excel** buttons. * **Save:** keeps the current view (date range, filters, dimensions and metrics) so you can open it again. **Save as** saves it under a new name. * **Schedule Now:** emails the report on a **daily**, **weekly** or **monthly** cadence. Scheduled reports can go to any email address, so you can use them for delivery reports, IVT reports and alerts. * **Save & Schedule:** does both in one step. Set the report name, the email addresses, the frequency, and whether the schedule is enabled. * **Export To Excel:** downloads the current view. To automate exports, use the [Analytics Reports API](/apis/analytics-reports-api#export-to-csv). ## Notes on specific reports ### Domains Shows how your impressions are distributed across individual domains. In the domain map, a darker, larger tile means more impressions; hover over a domain for its numbers. A second chart breaks traffic down by traffic type and ad exposure time. The **Domains** report under **Reports** includes "not set" (null) domain values. The **By Domain** report under **Pre-Set Reports** filters them out. If your data has null domains, the two reports show different gross ad counts for the same filters and date range. ### Device Types Shows how your impressions are distributed across device environments: mobile, desktop, tablet, and connected TV (CTV) or over-the-top (OTT). Filter on the Device Type dimension to compare environments over time. For CTV and OTT, see [CTV and OTT reporting](/analytics/ctv-and-ott). ### Geolocation Maps your traffic by country code. Hover over a country for its numbers. The table breaks traffic down by country code. ### App Mismatch Compares the app you declared with the app Pixalate detected. | Column | Meaning | | ----------------------------- | ------------------------------------------------------------------------------------------------------- | | Declared App | The app passed to Pixalate in your tag macro. | | Detected App | The app Pixalate determined from the request's header information. | | Share of Declared App Voice % | How often this Declared App and Detected App pair occurs, out of all impressions for that Declared App. | ### IPv6 Type Has the standard dimensions and metrics plus **IPv6 Type**, which adds a layer for IVT deep dives and for comparing against network-level traffic. See [Dimensions](/analytics/dimensions). ## Related #### [Pre-set reports](/analytics/pre-set-reports) Ready-made IVT views with a 12-month window. #### [Metrics](/analytics/metrics) Every reported metric, with definitions. #### [Dimensions](/analytics/dimensions) Every reporting dimension, with definitions. #### [Analytics Reports API](/apis/analytics-reports-api) Run the same reports from code. Questions? Contact [support@pixalate.com](mailto:support@pixalate.com).