> For clean Markdown of any page, append .md to the page URL. > For a complete documentation index, see https://docs.pixalate.com/llms.txt. > For AI client integration (Claude Code, Cursor, etc.), connect to the MCP server at https://docs.pixalate.com/_mcp/server. # Domain fields > Field reference for the Pixalate Enrichment API for domains (/api/v2/mrt/domains), organized by widget. Every Enrichment API lookup returns a `docs` array of records. Each record covers one domain for one region and one device type. The fields in a record depend on the widgets you request: if you don't pass `widget`, you get all of them. See the [Enrichment API guide](/apis/enrichment-api) for how to make requests. Risk ratings are one of `low`, `medium` or `high`. Some fields can be `null`, as noted in their descriptions. Fields that appear in a response but aren't listed here can change without notice, so don't build on them. For the full request and response schema, see the API reference for [GET /mrt/domains/\{adDomain}](/api-reference/enrichment-domains/get-domain-data). ## Record keys These identify what a record covers. | Field | Type | Description | | ---------- | ----------------------------------------------- | ------------------------------------------------------------------------ | | `AdDomain` | string | The domain name. | | `region` | string: `GLOBAL`, `NA`, `EMEA`, `LATAM`, `APAC` | The region this record covers. `GLOBAL` is the aggregate of all regions. | | `device` | string: `GLOBAL`, `desktop`, `mobile` | The device. `GLOBAL` indicates an aggregate of all devices. | ## Widgets Pass any of these names in the `widget` parameter, comma-separated. Each links to its fields below. | Widget | What it contains | | ------------------------------------------- | ----------------------------------------------------------------------------------------------------------------- | | [`domainOverview`](#domainoverview) | IAB categories and whether the domain publishes ads.txt. | | [`riskOverview`](#riskoverview) | Headline IVT, viewability and brand safety figures, plus Pixalate's overall risk rating with reasons. | | [`domainDetails`](#domaindetails) | Inventory, traffic mix, CTR, bid prices, trusted seller and reach. | | [`trafficQualityRisk`](#trafficqualityrisk) | IVT, click fraud, viewability and domain masking risks, and the major traffic source. | | [`siteRisk`](#siterisk) | Domain age, policies, registration details and ad injection risk. | | [`siteInfo`](#siteinfo) | The domain owner's contact details. | | [`brandSafetyRisk`](#brandsafetyrisk) | Brand safety risk by content category, plus phishing and malware risk. | | [`socialMediaRisk`](#socialmediarisk) | Social media risk and the share of social traffic. | | [`invalidTraffic`](#invalidtraffic) | IVT, GIVT and SIVT percentages, with a breakdown by IVT type. | | [`inventory`](#inventory) | Estimated programmatic impressions by region, country, state, ad size and DMA. | | [`authorizedSellers`](#authorizedsellers) | The sell-side platforms selling the domain's inventory, with volume, IVT, bid estimates and viewability for each. | | [`viewability`](#viewability) | Average viewability, overall and by ad size. | | [`ctr`](#ctr) | Click-through rate, overall and by ad size. | | [`trafficSources`](#trafficsources) | Programmatic impressions by traffic source. | | [`subDomains`](#subdomains) | Programmatic impressions by subdomain. | | [`deviceDistribution`](#devicedistribution) | Programmatic impressions by device type, desktop OS and mobile OS. | | [`mfa`](#mfa) | Made-for-advertising (MFA) signals: MFA risk, ad refresh rate, ad density, and social and paid traffic rates. | ## domainOverview IAB categories and whether the domain publishes ads.txt. | Field | Type | Description | | ----------------------------------- | ---------------- | -------------------------------------------- | | `domainOverview.iabPrimaryCategory` | array of strings | The IAB primary categories. | | `domainOverview.iabSubCategory` | array of strings | The IAB sub categories. | | `domainOverview.hasAdsTxt` | boolean | `true` if Ads.txt is enabled for the domain. | ## riskOverview Headline IVT, viewability and brand safety figures, plus Pixalate's overall risk rating with reasons. | Field | Type | Description | | ----------------------------------------- | ------------------------------- | ------------------------------------------------------------------------------------------------------------------------------------------ | | `riskOverview.ivt` | number | Percentage of Invalid traffic associated with advertising transactions for the domain. | | `riskOverview.ivtRisk` | string: `low`, `medium`, `high` | The invalid traffic risk for the domain. | | `riskOverview.viewability` | number | The average viewability for display ad impressions on the domain. | | `riskOverview.viewabilityRisk` | string: `low`, `medium`, `high` | The viewability risk for the domain. | | `riskOverview.brandSafetyRisk` | string: `low`, `medium`, `high` | The overall brand safety risk to advertisers from the domain. | | `riskOverview.risk` | array of objects | Pixalate's overall advertising risk rating, blending brand safety, invalid traffic and inventory risk factors, with the reasons behind it. | | `riskOverview.risk[].region` | string | The region. | | `riskOverview.risk[].device` | string | The device. | | `riskOverview.risk[].pixalateRisk` | string: `low`, `medium`, `high` | Pixalate's overall risk rating. | | `riskOverview.risk[].pixalateRiskReasons` | array of strings | Reasons for the rating. See [Risk reasons](#risk-reasons). | ## domainDetails Inventory, traffic mix, CTR, bid prices, trusted seller and reach. | Field | Type | Description | | ----------------------------------- | ------------------------------- | -------------------------------------------------------------------------------------------------------------- | | `domainDetails.inventory` | integer | The estimated number of monthly impressions this domain makes available programmatically. | | `domainDetails.desktopTrafficRatio` | number | The percentage of desktop ads trafficked on the domain. | | `domainDetails.mobileTrafficRatio` | number | The percentage of mobile ads trafficked on the domain. | | `domainDetails.videoTrafficRatio` | number | The percentage of video ads trafficked on the domain. | | `domainDetails.ctr` | number | Average CTR of the domain. | | `domainDetails.familyOfSites` | integer | The number of related websites. | | `domainDetails.pixalateRisk` | string: `low`, `medium`, `high` | Pixalate's overall advertising risk rating, blending brand safety, invalid traffic and inventory risk factors. | | `domainDetails.bidPriceLow` | string | Low bid price in US dollars. | | `domainDetails.bidPriceHigh` | string | High bid price in US dollars. | | `domainDetails.trustedSeller` | string | Authorized trusted seller. | | `domainDetails.trueReach` | string | The estimated number of unique users per 1 Million internet users that can be reached on this domain. | ## trafficQualityRisk IVT, click fraud, viewability and domain masking risks, and the major traffic source. | Field | Type | Description | | --------------------------------------- | ------------------------------- | ---------------------------------------- | | `trafficQualityRisk.ivtRisk` | string: `low`, `medium`, `high` | The invalid traffic risk for the domain. | | `trafficQualityRisk.clickFraudRisk` | string: `low`, `medium`, `high` | The click fraud risk for the domain. | | `trafficQualityRisk.viewabilityRisk` | string: `low`, `medium`, `high` | The viewability Risk for the domain. | | `trafficQualityRisk.domainMaskingRisk` | string: `low`, `medium`, `high` | The domain masking risk for the domain. | | `trafficQualityRisk.majorTrafficSource` | string | The major traffic source for the domain. | ## siteRisk Domain age, policies, registration details and ad injection risk. | Field | Type | Description | | -------------------------------- | ------------------------------- | ---------------------------------------------------------------- | | `siteRisk.domainAge` | number | The age of the domain in years. | | `siteRisk.hasPrivacyPolicy` | boolean | `true` if the website has a privacy policy. | | `siteRisk.hasTermsAndConditions` | boolean | `true` if the website has terms and conditions. | | `siteRisk.privateDomain` | boolean | `true` if the domain is privately registered. | | `siteRisk.corporateEmail` | boolean | `true` if the domain has been registered with a corporate email. | | `siteRisk.adInjectionRisk` | string: `low`, `medium`, `high` | The ad injection risk of the domain. | ## siteInfo The domain owner's contact details. | Field | Type | Description | | ------------------------- | ------ | -------------------------- | | `siteInfo.owner` | string | Owner of the domain. | | `siteInfo.emailAddress` | string | The contact email address. | | `siteInfo.contactNumber` | string | The contact phone number. | | `siteInfo.mailingAddress` | string | The mailing address. | ## brandSafetyRisk Brand safety risk by content category, plus phishing and malware risk. | Field | Type | Description | | ------------------------------------ | ------------------------------- | ------------------------------------------------------------------------------------------------------------------------- | | `brandSafetyRisk.adultContentRisk` | string: `low`, `medium`, `high` | The risk to brand safety from adult themed content based on textual analysis of the domain and its descriptive content. | | `brandSafetyRisk.alcoholContentRisk` | string: `low`, `medium`, `high` | The risk to brand safety from Alcohol themed content based on textual analysis of the domain and its descriptive content. | | `brandSafetyRisk.drugContentRisk` | string: `low`, `medium`, `high` | The risk to brand safety from drug themed content based on textual analysis of the domain and its descriptive content. | | `brandSafetyRisk.hateSpeechRisk` | string: `low`, `medium`, `high` | The risk to brand safety from hate speech content based on textual analysis of the domain and its descriptive content. | | `brandSafetyRisk.phishingRisk` | string: `low`, `medium`, `high` | The risk to brand safety from phishing. | | `brandSafetyRisk.malwareRisk` | string: `low`, `medium`, `high` | The risk to brand safety from malware. | ## socialMediaRisk Social media risk and the share of social traffic. | Field | Type | Description | | ------------------------------------ | ------------------------------- | -------------------------------------------------------------------------------- | | `socialMediaRisk.facebookRisk` | string: `low`, `medium`, `high` | The Facebook risk. Low social media engagement on Facebook can be a risk factor. | | `socialMediaRisk.linkedInRisk` | string: `low`, `medium`, `high` | The LinkedIn risk. Low social media engagement on LinkedIn can be a risk factor. | | `socialMediaRisk.twitterRisk` | string: `low`, `medium`, `high` | The Twitter risk. Low social media engagement on Twitter can be a risk factor. | | `socialMediaRisk.socialTrafficRatio` | number | Percentage of social traffic to the site. | ## invalidTraffic IVT, GIVT and SIVT percentages, with a breakdown by IVT type. | Field | Type | Description | | -------------------------------------- | ---------------- | ---------------------------------------------------------------------------------------------------------------------------------------------------------------------------- | | `invalidTraffic.ivt` | number | The total percentage of non-human traffic measured on the domain. | | `invalidTraffic.givt` | number | GIVT refers to General Invalid Traffic - Deterministically judged to be non-human traffic; high to very high risk. | | `invalidTraffic.sivt` | number | SIVT refers to Sophisticated Invalid Traffic - Probabilistically judged to be non-human traffic using advanced statistical detection methods; moderate to high risk traffic. | | `invalidTraffic.givtTypes` | array of objects | The percentage of invalid traffic associated with each Pixalate's taxonomy of GIVT invalid traffic types. | | `invalidTraffic.givtTypes[].fraudType` | string | The GIVT type. | | `invalidTraffic.givtTypes[].givt` | number | GIVT refers to General Invalid Traffic - Deterministically judged to be non-human traffic; high to very high risk. | | `invalidTraffic.sivtTypes` | array of objects | The percentage of invalid traffic associated with each Pixalate's taxonomy of SIVT invalid traffic types. | | `invalidTraffic.sivtTypes[].fraudType` | string | The type of SIVT fraud. | | `invalidTraffic.sivtTypes[].sivt` | number | SIVT refers to Sophisticated Invalid Traffic - Probabilistically judged to be non-human traffic using advanced statistical detection methods; moderate to high risk traffic. | ## inventory Estimated programmatic impressions by region, country, state, ad size and DMA. | Field | Type | Description | | -------------------------------------- | ---------------- | ---------------------------------------------------------------------------- | | `inventory.byRegion` | array of objects | The estimated volume of programmatic ad impressions broken down by region. | | `inventory.byRegion[].region` | string | The region. | | `inventory.byRegion[].inventory` | integer | The estimated volume of programmatic ad impressions by region. | | `inventory.byRegion[].inventoryRatio` | number | The estimated percentage of inventory by region. | | `inventory.byRegion[].ivt` | number | The total percentage of non-human traffic measured on the domain by region. | | `inventory.byRegion[].viewability` | number | The average viewability for impressions by region. | | `inventory.byCountry` | array of objects | The estimated volume of programmatic ad impressions broken down by country. | | `inventory.byCountry[].countryName` | string | The country. | | `inventory.byCountry[].inventory` | integer | The estimated volume of programmatic ad impressions by country. | | `inventory.byCountry[].inventoryRatio` | number | The estimated percentage of inventory by country. | | `inventory.byCountry[].ivt` | number | The total percentage of non-human traffic measured on the domain by country. | | `inventory.byCountry[].viewability` | number | The average viewability for impressions by country. | | `inventory.byState` | array of objects | The estimated volume of programmatic ad impressions broken down by state. | | `inventory.byState[].stateName` | string | The state. | | `inventory.byState[].inventory` | integer | The estimated volume of programmatic ad impressions by state. | | `inventory.byState[].inventoryRatio` | number | The estimated percentage of inventory by state. | | `inventory.byState[].ivt` | number | The total percentage of non-human traffic measured on the domain by state. | | `inventory.byState[].viewability` | number | The average viewability for impressions by state. | | `inventory.byAdsize` | array of objects | The estimated volume of programmatic ad impressions broken down by ad size. | | `inventory.byAdsize[].adSize` | string | The ad size. | | `inventory.byAdsize[].inventory` | integer | The estimated volume of programmatic ad impressions by ad size. | | `inventory.byAdsize[].inventoryRatio` | number | The estimated percentage of inventory by ad size. | | `inventory.byAdsize[].ivt` | number | The total percentage of non-human traffic measured on the domain by ad size. | | `inventory.byAdsize[].viewability` | number | The average viewability for impressions by ad size. | | `inventory.byDma` | array of objects | The estimated volume of programmatic ad impressions broken down by DMA. | | `inventory.byDma[].dma` | string | The DMA name. | | `inventory.byDma[].inventory` | integer | The estimated volume of programmatic ad impressions by DMA. | | `inventory.byDma[].inventoryRatio` | number | The estimated percentage of inventory by DMA. | | `inventory.byDma[].ivt` | number | The total percentage of non-human traffic measured on the domain by DMA. | | `inventory.byDma[].viewability` | number | The average viewability for impressions by DMA. | ## authorizedSellers The sell-side platforms selling the domain's inventory, with volume, IVT, bid estimates and viewability for each. | Field | Type | Description | | ------------------------------------ | ---------------- | -------------------------------------------------------------------------------------------------------- | | `authorizedSellers` | array of objects | The contribution of each sell-side platform to programmatic ad impressions sold on the domain. | | `authorizedSellers[].exchange` | string | The name of the exchange. | | `authorizedSellers[].paymentType` | string | How the seller is categorized, for example `Direct`. | | `authorizedSellers[].inventory` | integer | The estimated number of monthly impressions this domain makes available programmatically by this seller. | | `authorizedSellers[].inventoryRatio` | number | The average inventory ratio for ad impressions on the domain by this seller. | | `authorizedSellers[].ivt` | number | The average IVT for ad impressions on the domain by this seller. | | `authorizedSellers[].estBidLow` | number | The estimated low bid for ads on the domain by this seller. | | `authorizedSellers[].estBidHigh` | number | The estimated high bid for ads on the domain by this seller. | | `authorizedSellers[].viewability` | number | The average viewability for ad impressions on the domain by this seller. | ## viewability Average viewability, overall and by ad size. | Field | Type | Description | | --------------------------------------- | ---------------- | --------------------------------------------------------------------- | | `viewability.viewability` | number | The average viewability for all display ad impressions in the domain. | | `viewability.byAdSize` | array of objects | Viewability broken down by ad size. | | `viewability.byAdSize[].adSize` | string | The size of the ad. | | `viewability.byAdSize[].inventory` | integer | The estimated inventory for this ad size. | | `viewability.byAdSize[].inventoryRatio` | number | The estimated percentage of inventory by ad size. | | `viewability.byAdSize[].viewability` | number | The average viewability for impressions by ad size. | ## ctr Click-through rate, overall and by ad size. | Field | Type | Description | | ----------------------- | ---------------- | ----------------------------------------------- | | `ctr.ctr` | number | The overall average CTR for this domain. | | `ctr.byAdSize` | array of objects | The CTR for this domain broken down by ad size. | | `ctr.byAdSize[].adSize` | string | The ad size. | | `ctr.byAdSize[].ctr` | number | The Click Through Rate by ad size. | ## trafficSources Programmatic impressions by traffic source. | Field | Type | Description | | --------------------------------- | ---------------- | ----------------------------------------------------------------------------------- | | `trafficSources` | array of objects | The volume of programmatic ad impressions broken down by traffic source. | | `trafficSources[].trafficSource` | string | The traffic source. | | `trafficSources[].inventory` | integer | The estimated volume of programmatic ad impressions by traffic source. | | `trafficSources[].inventoryRatio` | number | The estimated percentage of inventory by traffic source. | | `trafficSources[].ivt` | number | The total percentage of non-human traffic measured on the domain by traffic source. | | `trafficSources[].viewability` | number | The average viewability for impressions by traffic source. | ## subDomains Programmatic impressions by subdomain. | Field | Type | Description | | ----------------------------- | ---------------- | --------------------------------------------------------------------- | | `subDomains` | array of objects | The volume of programmatic ad impressions broken down by sub domains. | | `subDomains[].subDomain` | string | The sub domain. | | `subDomains[].inventory` | integer | The estimated volume of programmatic ad impressions by sub domain. | | `subDomains[].inventoryRatio` | number | The estimated percentage of inventory by sub domain. | | `subDomains[].maskingRatio` | number | The estimated percentage of masking by sub domain. | | `subDomains[].ivt` | number | The total percentage of non-human traffic measured by sub domain. | | `subDomains[].viewability` | number | The average viewability for impressions by sub domain. | ## deviceDistribution Programmatic impressions by device type, desktop OS and mobile OS. | Field | Type | Description | | ------------------------------------------------- | ---------------- | ------------------------------------------------------------------------------ | | `deviceDistribution.byDevice` | array of objects | The estimated volume of programmatic ad impressions broken down by device. | | `deviceDistribution.byDevice[].device` | string | The device. | | `deviceDistribution.byDevice[].inventory` | integer | The estimated volume of programmatic ad impressions by device. | | `deviceDistribution.byDevice[].inventoryRatio` | number | The estimated percentage of inventory by device. | | `deviceDistribution.byDevice[].maskingRatio` | number | The estimated percentage of masking by device. | | `deviceDistribution.byDevice[].ivt` | number | The total percentage of non-human traffic measured by device. | | `deviceDistribution.byDevice[].viewability` | number | The average viewability for impressions by device. | | `deviceDistribution.byDesktopOs` | array of objects | The estimated volume of programmatic ad impressions broken down by desktop OS. | | `deviceDistribution.byDesktopOs[].os` | string | The operating system. | | `deviceDistribution.byDesktopOs[].inventory` | integer | The estimated volume of programmatic ad impressions by desktop OS. | | `deviceDistribution.byDesktopOs[].inventoryRatio` | number | The estimated percentage of inventory by desktop OS. | | `deviceDistribution.byMobileOs` | array of objects | The estimated volume of programmatic ad impressions broken down by mobile OS. | | `deviceDistribution.byMobileOs[].os` | string | The operating system. | | `deviceDistribution.byMobileOs[].inventory` | integer | The estimated volume of programmatic ad impressions by mobile OS. | | `deviceDistribution.byMobileOs[].inventoryRatio` | number | The estimated percentage of inventory by mobile OS. | ## mfa Made-for-advertising (MFA) signals: MFA risk, ad refresh rate, ad density, and social and paid traffic rates. | Field | Type | Description | | ----------------------- | ------------------------------- | ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------ | | `mfa.mfaRisk` | string: `low`, `medium`, `high` | Pixalate's made-for-advertising risk rating for the domain. | | `mfa.adRefreshRate` | number, nullable | Pixalate's ad refresh rate signal: the volume of ad impressions observed per device over time, not how often an individual ad slot refreshes. See [MFA methodology](/compliance/mfa-methodology#ad-refresh-rate). Null when it couldn't be determined. | | `mfa.adDensity` | number | The density of advertising observed on the domain. | | `mfa.socialTrafficRate` | number | The proportion of traffic to the domain arriving from social sources. | | `mfa.paidTrafficRate` | number | The proportion of traffic to the domain arriving from paid sources. | ## Risk reasons Values that can appear in `riskOverview.risk[].pixalateRiskReasons`. * Significantly Elevated IVT Percentage * Publisher Maintains Non-corporate Email Address * Moderately Elevated IVT Percentage * Publisher Does Not Publish a Privacy Policy * The Publisher Hides their Corporate Details in the Domain Registry * The Publisher's Email Address Doesn't Match Their Domain * Adult Content Has Been Detected in the domain * The Publisher Does Not Publish Terms and Conditions * The Publisher Domain is Invalid * Gambling Content Has Been Detected in the domain * Programmatic Ads Not Detected Leads to High Spoofing Risk * Violent Content Has Been Detected in the domain * Alcohol Based Content Has Been Detected in the domain * Ad Traffic Shows Some Suspicious Characteristics * Profanity and Offensive Language Has Been Detected in the domain * Domain Description Uses Some Brand Unsafe Language * Domain Has a High Frequency of Invalid Clicks