> For clean Markdown of any page, append .md to the page URL. > For a complete documentation index, see https://docs.pixalate.com/llms.txt. > For AI client integration (Claude Code, Cursor, etc.), connect to the MCP server at https://docs.pixalate.com/_mcp/server. # Pixalate FAQ > General questions about Pixalate, including who uses it, trials, data storage and retention, data collection, MRC accreditation, TAG Certified Against Fraud, onboarding and support, with links to each product's FAQ. This page answers questions about Pixalate as a company. For questions about a specific product, see [Product FAQs](#product-faqs). ## About Pixalate #### What does Pixalate do? Pixalate is a fraud protection, privacy and compliance analytics platform for Connected TV (CTV), mobile apps and websites. Pixalate's view is that the quality of an ad transaction has to be assessed across many signals, not only whether the ad was viewable: a viewable ad served to a bot or a hijacked device isn't a quality impression. See [Welcome to Pixalate](/get-started/welcome) for the products. #### Who uses Pixalate? Customers across the advertising ecosystem, including agencies, demand-side platforms (DSPs), supply-side platforms (SSPs) and publishers. #### Can you tell me who your clients are? Pixalate doesn't disclose brand or agency clients without their written approval. #### Do you offer a trial? Yes. [Contact Pixalate](https://www.pixalate.com/contact-pixalate) for options. #### Can I create a free account? Yes, for the Media Ratings Terminal (MRT). A free account shows a limited set of data. See [Sign in and manage your account](/get-started/account-access). ## Data and privacy #### Where is your data stored? In the cloud, with SOC 2 compliant third parties. #### What is your data retention policy? Pixalate has a formal data retention policy that follows relevant industry guidance (the MRC Minimum Standards). It's assessed every year as part of Pixalate's MRC accreditation audit. #### What data does Pixalate's tag collect? Pixalate's 1x1 pixel can provide details such as IP address, user agent and cookie headers. Pixalate's algorithms analyze these data points for outliers and abnormal behavior to help identify invalid traffic (IVT). #### Do you use data from third-party data providers? Yes, for data such as user agent information and device identification. #### Do you crawl web pages? Yes. Pixalate runs general web crawlers. They aren't related to the 1x1 pixel used for ad measurement. #### Is client data pooled with other clients' data? By default, Pixalate's detection uses data from across all the traffic it sees, which makes it more effective for every client. Your data can be kept separate (siloed) instead, but that reduces effectiveness and changes pricing. For pre-bid blocking without contributing post-bid data, you rely on data from other clients. Ask your Pixalate account manager about the options for your agreement. #### Do you support HTTPS? Yes. ## Accreditation and certification #### Is Pixalate accredited by the MRC? Yes. Pixalate's Analytics platform is accredited by the Media Rating Council (MRC). For what the accreditation covers, see [MRC accreditation](/trust/mrc-accreditation), [MRC-accredited metrics](/trust/mrc-accredited-metrics) and [MRC-accredited measurement areas](/trust/mrc-measurement-areas). #### Are you TAG Certified Against Fraud for general invalid traffic (GIVT)? Yes. Pixalate takes part in the Trustworthy Accountability Group (TAG) Anti-Fraud Working Group and maintains the TAG Certified Against Fraud (CAF) seal. #### Can I use Pixalate toward TAG Certified Against Fraud for sophisticated invalid traffic (SIVT)? Yes. Clients can use Pixalate toward compliance with TAG's Certified Against Fraud program, including solutions for the program's data center and mobile app requirements. If you need it, Pixalate can give TAG a letter of reference that states which Pixalate products you subscribe to. You attest to how widely you use them across the live production environments in scope for the program. ## Onboarding and support #### How do I contact support? Email [support@pixalate.com](mailto:support@pixalate.com), or contact your Pixalate account manager. See [Get support](/get-started/support). #### What response time can I expect? Response times depend on the support level in your agreement. Some reviews, such as those that need Pixalate's data science team, are scoped and timed separately. Ask your account manager about your support level. #### How are new clients onboarded? Pixalate has a formal onboarding process that covers initial training, platform setup and integration. Each client is assigned a Customer Success manager and gets ongoing training. #### Does each user get their own account? Yes. Each user who has permission to use a Pixalate platform gets their own sign-in. See [Sign in and manage your account](/get-started/account-access). #### What if I think Pixalate flagged traffic incorrectly? Send a request with as much detail as you can, such as IP address, device ID, app and timestamps. See [If you think a traffic result is wrong](/get-started/support#if-you-think-a-traffic-result-is-wrong). #### I'm not a Pixalate client. How do I raise an IVT question? See [If you aren't a Pixalate client](/get-started/support#if-you-arent-a-pixalate-client). ## Product FAQs #### [Analytics FAQ](/analytics/faq) Measurement, viewability, reports and integration. #### [Blocking FAQ](/data-feeds/faq) Pre-bid data feeds, update frequency, thresholds and exceptions. #### [MRT FAQ](/mrt/faq) The Media Ratings Terminal, its ratings and its data. #### [COPPA FAQ](/compliance/coppa-faq) COPPA compliance tools and data feeds. #### [APIs](/apis/overview) Base URLs, authentication, quotas and errors for Pixalate's APIs. #### [MCPs and Agents FAQ](/mcp/faq) Sign-in, access and results for Pixalate's MCP connectors.