> For clean Markdown of any page, append .md to the page URL.
> For a complete documentation index, see https://docs.pixalate.com/trust/llms.txt.
> For AI client integration (Claude Code, Cursor, etc.), connect to the MCP server at https://docs.pixalate.com/_mcp/server.

# Trust & Accreditation

## Docs

- [MRC accreditation](https://docs.pixalate.com/trust/mrc-accreditation.md): Pixalate's Analytics platform is accredited by the Media Rating Council (MRC). Learn what accreditation requires and which measurement areas and metrics it covers.
- [MRC-accredited metrics](https://docs.pixalate.com/trust/mrc-accredited-metrics.md): Pixalate's MRC-accredited Analytics metrics for desktop, mobile web, mobile app and CTV, how Pixalate's Gross, baseline and Net labels map to the MRC's tiers, and definitions of the SSAI metrics.
- [MRC-accredited measurement areas](https://docs.pixalate.com/trust/mrc-measurement-areas.md): Pixalate's MRC-accredited measurement areas for desktop, mobile web, mobile in-app and connected TV (CTV), covering ad counts and impressions, viewability, SIVT detection and filtration, and SSAI metrics.
- [IVT Taxonomy 2.0](https://docs.pixalate.com/trust/ivt-taxonomy.md): Pixalate's IVT Taxonomy 2.0 classifies invalid traffic into 46 IVT types under 4 GIVT and 6 SIVT categories, aligned with the MRC IVT Guidelines and the TAG IVT Taxonomy v2.0.
- [IVT Taxonomy 1.0 (previous version)](https://docs.pixalate.com/trust/ivt-taxonomy-1.md): Pixalate's IVT Taxonomy 1.0, the previous version of its invalid traffic taxonomy, with each IVT type's class, definition and recommendation. Superseded by IVT Taxonomy 2.0.
- [Allowlisting policy](https://docs.pixalate.com/trust/allowlisting.md): Pixalate's allowlisting policy. How to request allowlisting of SSAI server IP addresses and other IP addresses, domains and apps, and how Pixalate reviews requests.
- [Disclaimer](https://docs.pixalate.com/trust/disclaimer.md): Pixalate's disclaimer. Invalid traffic, viewability and other designations in Pixalate products, blog content and Seller Trust Index ratings reflect Pixalate's opinions, not facts or guarantees.