> For clean Markdown of any page, append .md to the page URL.
> For a complete documentation index, see https://docs.pixalate.com/llms.txt.
> For AI client integration (Claude Code, Cursor, etc.), connect to the MCP server at https://docs.pixalate.com/_mcp/server.

# MRC accreditation

> Pixalate's Analytics platform is accredited by the Media Rating Council (MRC). Learn what accreditation requires and which measurement areas and metrics it covers.

The Analytics platform of Pixalate, Inc. is accredited by the Media Rating Council (MRC) across various measurement metrics and measurement areas. This section explains what that accreditation means and lists what it covers.

#### [MRC-accredited measurement areas](/trust/mrc-measurement-areas)

The accredited measurement areas for desktop, mobile web, mobile in-app and CTV.

#### [MRC-accredited metrics](/trust/mrc-accredited-metrics)

Each accredited metric by environment, including server-side ad insertion (SSAI) metrics, and how Pixalate's metric labels map to the MRC's reporting tiers.

## What accreditation means

To merit continued MRC accreditation of the service, Pixalate, Inc.:

1. Adheres to the Council's *Minimum Standards for Media Rating Research*, and any applicable measurement guidelines issued by the Interactive Advertising Bureau and the Mobile Marketing Association.
2. Provides full and complete information to the Council regarding all details of its Analytics platform operations.
3. Conducts its measurement service substantially in accordance with representations to the subscribers and the Council.
4. Submits to, and pays the cost of, thorough annual audits of the service by CPA firms engaged by the MRC.

In addition to sizable annual audit charges, Pixalate, Inc. provides office and file space for MRC auditors, as well as considerable staff and computer time involved in various aspects of these inspections.

## Contact the MRC

Further information about the MRC's accreditation and auditing procedures can be obtained from:

George W. Ivie, Executive Director and CEO, Media Rating Council, Inc.\

420 Lexington Avenue, Suite 343, New York, NY 10170\

Email: [staff@mediaratingcouncil.org](mailto:staff@mediaratingcouncil.org)\

Website: [www.mediaratingcouncil.org](https://www.mediaratingcouncil.org)

The MRC lists the services it accredits on its [digital accreditation page](https://mediaratingcouncil.org/accreditation/digital).

## Questions about your reports

For questions about how accreditation applies to the metrics in your Pixalate reports, contact [support@pixalate.com](mailto:support@pixalate.com).

> **Note**
>
> Invalid traffic, viewability and other designations in Pixalate products reflect Pixalate's opinions, not facts or guarantees. See the [Pixalate disclaimer](/trust/disclaimer).