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> For a complete documentation index, see https://docs.pixalate.com/llms.txt.
> For AI client integration (Claude Code, Cursor, etc.), connect to the MCP server at https://docs.pixalate.com/_mcp/server.

# MRC-accredited measurement areas

> Pixalate's MRC-accredited measurement areas for desktop, mobile web, mobile in-app and connected TV (CTV), covering ad counts and impressions, viewability, SIVT detection and filtration, and SSAI metrics.

Pixalate's Analytics platform is accredited by the Media Rating Council (MRC) in the measurement areas below. For the individual metrics in each area, see [MRC-accredited metrics](/trust/mrc-accredited-metrics). For what accreditation means, see [MRC accreditation](/trust/mrc-accreditation).

| Measurement area                              | Desktop | Mobile web | Mobile in-app | CTV |
| --------------------------------------------- | :-----: | :--------: | :-----------: | :-: |
| Display ad counts/impressions                 |    ✓    |      ✓     |       ✓       |  ✓  |
| Display viewability                           |    ✓    |      ✓     |       ✓       |  –  |
| Display SIVT detection and filtration         |    ✓    |      ✓     |       ✓       |  ✓  |
| Video impressions                             |    ✓    |      ✓     |       ✓       |  ✓  |
| Video SIVT detection and filtration           |    ✓    |      ✓     |       ✓       |  ✓  |
| Server-side ad insertion (SSAI) video metrics |    ✓    |      ✓     |       ✓       |  ✓  |

## Desktop

* Display ad counts/impressions
* Display viewability
* Display SIVT detection and filtration
* Video impressions
* Video SIVT detection and filtration
* [Server-side ad insertion (SSAI) measurement metrics](/trust/mrc-accredited-metrics#server-side-ad-insertion-ssai-metrics) (video)

## Mobile web

* Display ad counts/impressions
* Display viewability
* Display SIVT detection and filtration
* Video impressions
* Video SIVT detection and filtration
* [Server-side ad insertion (SSAI) measurement metrics](/trust/mrc-accredited-metrics#server-side-ad-insertion-ssai-metrics) (video)

## Mobile application (in-app)

* Display ad counts/impressions
* Display viewability
* Display SIVT detection and filtration
* Video impressions
* Video SIVT detection and filtration
* [Server-side ad insertion (SSAI) measurement metrics](/trust/mrc-accredited-metrics#server-side-ad-insertion-ssai-metrics) (video)

## Connected TV (CTV)

* Display ad counts/impressions
* Display SIVT detection and filtration
* Video impressions
* Video SIVT detection and filtration
* [Server-side ad insertion (SSAI) measurement metrics](/trust/mrc-accredited-metrics#server-side-ad-insertion-ssai-metrics) (video)

Pixalate does not currently report viewability metrics in CTV environments.

## Related

* [MRC-accredited metrics](/trust/mrc-accredited-metrics)
* [IVT Taxonomy 2.0](/trust/ivt-taxonomy): how Pixalate classifies general (GIVT) and sophisticated (SIVT) invalid traffic
* The MRC's [digital accreditation page](https://mediaratingcouncil.org/accreditation/digital)

> **Note**
>
> Invalid traffic, viewability and other designations in Pixalate products reflect Pixalate's opinions, not facts or guarantees. See the [Pixalate disclaimer](/trust/disclaimer).