Blocking via Amazon DSP
How to switch on Pixalate pre-bid IVT filtering inside Amazon DSP line item settings, and which line item types support it.
Clients who use Amazon Ads are now able to implement Pixalate Blocking to filter IVT pre-bid directly in the platform, with a few simple clicks. You can enable Pixalate filtering on all Amazon owned-and-operated and third-party supply worldwide.
This option is available on the “Line Item Settings” page within Version 3.1 of the line item resource for STANDARD_DISPLAY, AAP_MOBILE_APP, AMAZON_MOBILE_DISPLAY, and VIDEO line item types. Please see Release Notes here and Amazon’s reference documentation here.
Amazon DSP UI:
Amazon Release Notes for January 2022:
Updated about 2 months ago
Did this page help you?