| Ad Domain | Ad Domain |
|---|
| Region | Region - GLOBAL, US, NON-US (International) |
| Device | Device - GLOBAL, desktop , mobile |
| IAB Primary Category | IAB primary categories |
|---|
| IAB Sub Category | IAB secondary categories |
| Has Ad Txt | True if Ads.txt is enabled for the domain. |
| Inventory | The estimated number of monthly impressions this domain makes available programmatically |
|---|
| Desktop Traffic Ratio | The percentage of desktop ads trafficked on the domain |
| Mobile Traffic Ratio | The percentage of mobile ads trafficked on the domain |
| Video Traffic Ratio | The percentage of video ads trafficked on the domain |
| CTR | Average CTR of the domain |
| Family Of Sites | Number of family sites associated with the domain |
| Pixalate Risk | Overall pixalate's unique advertising risk assessment based on blended risk factors including brand safety, invalid traffic and inventory |
| Bid Price Low | Low bid price in dollars |
| Bid Price High | High bid price in dollars |
| Trusted Seller | Authorized trusted seller. |
| True Reach | The estimated number of unique users per 1 Million internet users that can be reached on this domain. |
| IVT | Percentage of invalid traffic associated with advertising transactions for the domain |
|---|
| IVT Risk | Invalid traffic Risk (low/medium/high) |
| Viewability | The average viewability for all display ad impressions in the domain |
| Viewability Risk | Viewability Risk (low/medium/high) |
| Brand Safety Risk | The overall risk to advertise Brand Safety from the domain |
| Risk | Overall pixalate's unique advertising risk assessment based on blended risk factors including brand safety, invalid traffic and inventory for all regions and devices. It includes risk reasons. |
| IVT Risk | Invalid traffic Risk (low/medium/high) |
|---|
| Click Fraud Risk | Click Fraud Risk (low/medium/high) |
| Viewability Risk | Viewability Risk (low/medium/high) |
| Domain Masking Risk | Domain Masking Risk (low/medium/high) |
| Top Traffic Source | Major Traffic Source |
| Domain Age | Domain age in years |
|---|
| Has Privacy Policy | True if domain has privacy policy |
| Has Terms And Conditions | True if domain has terms and conditions |
| Private Domain | True if domain is privately registered |
| Corporate Email | True indicates WHOIS registration was done with a corporate email address False indicates WHOIS registration was done with a personal email address |
| Ad Injection Risk | Ad Injection Risk, unauthorized ads on site (low/medium/high) |
| Owner | Owner of the domain |
| Email Address | Email info |
| Contact Number | Contact number |
| Mailing Address | Email address |
| Adult Content Risk | Adult Content Risk (low/medium/high) |
|---|
| Alcohol Content Risk | Alcohol Content Risk (low/medium/high) |
| Drugs Content Risk | Drug Content Risk (low/medium/high) |
| Hate Speech Words Risk | Hate Speech Risk (low/medium/high) |
| Phishing Risk | Phishing Risk (low/medium/high) |
| Malware Risk | Malware Risk (low/medium/high) |
| Facebook Risk | Facebook Risk (low/medium/high) Low social media engagement on Facebook can be a risk factor |
|---|
| LinkedIn Risk | LinkedIn Risk (low/medium/high) Low social media engagement on LinkedIn can be a risk factor |
| Twitter Risk | Twitter Risk (low/medium/high) Low social media engagement on Twitter can be a risk factor |
| Social Traffic Ratio | Percentage of Social Traffic Ratio |
| IVT | Percentage of Invalid traffic associated with advertising transactions for the domain |
|---|
| GIVT | Percentage of General Invalid traffic associated with advertising transactions for the domain |
| SIVT | Percentage of Sophisticated Invalid traffic associated with advertising transactions for the domain |
| GIVT Types | The percentage of invalid traffic associated with each Pixalate's taxonomy of GIVT invalid traffic types |
| SIVT Types | The percentage of invalid traffic associated with each Pixalate's taxonomy of SIVT invalid traffic types |
| By Data Centers | The estimated volume of programmatic ad impressions broken down by Data Center |
| By Region | The estimated volume of programmatic ad impressions broken down by Region |
|---|
| By State | The estimated volume of programmatic ad impressions broken down by State |
| By Country | The estimated volume of programmatic ad impressions broken down by Country |
| By AdSize | The estimated volume of programmatic ad impressions broken down by Ad Size |
| By DMA | The estimated volume of programmatic ad impressions broken down by Designated Market Area (DMA) |
| By Device | The estimated volume of programmatic ad impressions broken down by device(desktop, mobile) |
| By DesktopOS | The estimated volume of programmatic ad impressions broken down by desktop OS |
| By MobileOS | The estimated volume of programmatic ad impressions broken down by mobile OS |
| Authorized Sellers | The contribution of various sell side platforms to programmatic ad impressions sold on the domain.Sellers are categories(paymentType), |
- Direct - The contribution of direct sellers to programmatic ad impressions sold on the app.
- ReSeller - The contribution of resellers to programmatic ad impressions sold on the app.
- Unauthorized - The contribution of unauthorized sellers (based on exclusion from (app-)ads.txt file) to programmatic ad impressions sold on the app.
Traffic Sources | The volume of programmatic ad impressions broken down by traffic source.
Sub Domains | The volume of programmatic ad impressions broken down by the sub domains.
Viewability | The average viewability for all display ad impressions in the domain
Viewability By Ad Size | The average viewability for all display ad impressions in the domain broken down by Ad Size
CTR | Average Click Through Rate of the domain
By Ad Size | Average Click Through Rate of the domain broken down by Ad Size
