Integrating "server-to-server

This section provides information on how to pass data to Pixalate via a "server-to-server" integration. The URI for the INGEST function process will be provided during the integration process by your Customer Success representative.

For Pixalate clients and users, please login to access this page with additional information.

Required Parameters

The following parameters are required and reach out to your Customer Success representative for the parameter name.

ParameterDescription
Browser AgentBrowser agent string as provided in the HTTP User-Agent header
Client IDPixalate supplied client identifier
Visitor IP AddressVisitor’s IP address
Page URIThe URI of the page
Session IDA unique number for each browser session occurrence that is between 0 and 9,223,372,036,854,775,807 inclusive. This is normally stored as a browser session cookie.
Session TimeThe UNIX time that the session identifier was created in milliseconds. This is normally stored as a browser session cookie.
Visitor IDA unique number for each browser visitor occurrence that is between 0 and 9,223,372,036,854,775,807 inclusive. This is normally stored as a browser persistent cookie.
Visitor TimeThe UNIX time that the visitor identifier was created in milliseconds. This is normally stored as a browser persistent cookie.
Session IdentifierA unique number for each event occurrence that is between 0 and 9,223,372,036,854,775,807 inclusive. This is for InApp only.
Ad Event TimeAd Event Time: The UNIX time that the event identifier was created in milliseconds. This is for InApp only.
Partner IDPartner identifier: Ask Pixalate for this ID.
Supply typeDesktop / Mobile_Web / Mobile_InApp / OTT

Please make sure that the Visitor IP address contains a valid visitor’s IP address. Do not supply local or private IP addresses.

Required Mobile Parameters

The following parameters may be added to the required parameters for mobile applications. Please contact your Customer Success representative for the key value parameter.

ParameterDescription
Mobile LatitudeThe latitude of the user's location, when GPS data is available from a mobile device. Expressed in the format "snn.ddd,snn.ddd" (e.g., +12.345 or -45.123), where South is represented as negative. In order to comply with privacy standards, there can be a maximum of 3 decimal places of precision.
Mobile LongitudeThe longitude of the user's location, when GPS data is available from a mobile device. Expressed in the format "snn.ddd,snn.ddd" (e.g., +12.345 or -45.123), where West is represented as negative. In order to comply with privacy standards, there can be a maximum of 3 decimal places of precision.
App IDThe identifier for the application requesting the impression. This is useful only for impressions from mobile apps.
Device IDApple IDA / IFA / Mobile Device ID (Android/iOS/Microsoft)

Additional Parameters

The following parameters can be used as needed:

ParameterDescription
ClickAdd this parameter to track click
ConversionAdd this parameter to track conversion
Page ReferrerURI of page referrer
Partner IDPartner identifier
Publisher IDPublisher identifier
Seller IDSeller identifier
Site IDSite identifier

Optional Parameters

The following parameters are optional:

ParameterDescription
MD5Device MD5
UDIDDevice Open UDID
ODINDevice ODIN
Carrier IDCarrier ID / Mobile Brand Name
App NameApp type / App name / SDK versio
OSDevice OS
Device Make / ModelMobile Make/Model

For sample impression, click, and conversion trackers, please contact your Customer Success representative.


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