Enrichment API: Mobile Data Dictionary

Dimensions:

App Overview:

App Details:

Pixalate Advisories:

Risk Overview:

Developer Overview:

Traffic Overview:

In-App Ad Capabilities:

Brand Safety:

1. Adult Risk - The risk to brand safety from Adult themed content based on textual analysis of the app and its descriptive content.
2. Violence Risk - The risk to brand safety from potential violent imagery and content detected within the app.
3. Image Data - The image by image breakdown of brand safety risk factors based on advanced machine learning driven visual processing and text extraction.

Inventory & Impression Insights:

Additional App Insights:

App Permissions | App permissions types:

• Normal permissions - Normal permissions cover areas where your app needs to access data or resources outside the app's sandbox, but where there's very little risk to the user's privacy or the operation of other apps. For example, permission to set the time zone is a normal permission. If an app declares in its manifest that it needs a normal permission, the system automatically grants the app that permission at install time.
• Dangerous permissions - Dangerous permissions cover areas where the app wants data or resources that involve the user's private information, or could potentially affect the user's stored data or the operation of other apps. For example, the ability to read the user's contacts is a dangerous permission. If an app declares that it needs a dangerous permission, the user has to explicitly grant the permission to the app. Until the user approves the permission, the app cannot provide functionality that depends on that permission.

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Traffic Overlap | Overlap traffic illustrates the most common user journeys from app to app. It leverages shared users to not only connect apps together but also to create relationships between a series of apps. List of apps provided based on overall traffic (by Overall Traffic) and invalid traffic (by IVT).

• User Overlap - The percentage of users of the given app that also visit the app. Ex: 8.7 %.
• Inventory Overlap - The percentage of impressions of the given app that were generated by the users that visited the app. Ex: 3.9%

Authorized Sellers | The contribution of various sell side platforms to programmatic ad impressions sold on the app. Sellers are categorized by payment type:

• Direct - The contribution of direct sellers to programmatic ad impressions sold on the app.
• ReSeller - TO DO .
• Unauthorized - The contribution of unauthorized sellers (based on exclusion from App-Ads.Txt file) to programmatic ad impressions sold on the app.

Viewability Percentage |

• Viewability - The average viewability percentage of valid traffic for all ad sizes and traffic types in the app.
  • The average viewability, according to the IAB standard of 50% in view for at least 1 second, for display advertisements in the app.
• Viewability Risk, high medium, or low
• By Ad Sizes - Provides Viewability details by ad sizes

Invalid Traffic:

Invalid Traffic | The percentage of invalid traffic associated with each Pixalate's taxonomy of GIVT and SIVT invalid traffic types:

• IVT - The total percentage of non-human traffic measured on the app.
• GIVT - GIVT refers to General Invalid Traffic - Deterministically judged to be non-human traffic; high to very high risk.
• SIVT - SIVT refers to Sophisticated Invalid Traffic - Probabilistically judged to be non-human traffic using advanced statistical detection methods; moderate to high risk traffic.
• GIVT Types - The percentage of invalid traffic associated with each Pixalate's taxonomy of GIVT invalid traffic types.
• SIVT Types - The percentage of invalid traffic associated with each Pixalate's taxonomy of SIVT invalid traffic types

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