Reporting Dimensions

Dashboard Analytics - Reporting Dimensions/Definitions

Note: The table below represents dimensions available and common among basic reports. Specialized reports such as Supply Path Optimization, Compliance, Brand Safety, Geolocation and others have specialized dimensions available.

Combined dimensions including specialized reports equal roughly 100+ data points available for granular reporting.

Reporting Dimension	Definition
Ad Server
Advertiser	The advertiser ID associated to measured campaign ad traffic.
Campaign	The advertising campaign ID associated to measured ad traffic.
Tag Type	The tag integration type associated to measured Analytics traffic.
Ad Platform	A third-party network that allows advertisers to publish text, graphics or animated advertisements on the web.
Ad Size	The size of the placement, measured in pixels.
Line Item	Line item reporting set/passed at discretion of client, to facilitate reporting on a discrete level.
Site	The site ID associated to measured campaign ad traffic.
Publisher	The publisher ID associated to measured campaign ad traffic.
Creative	The creative ID associated to the advertising creative measured.
Seller	The seller ID associated to ad traffic, set/passed at an individual client level.
Traffic Source	The search engine or referring domain from which traffic to your site originated. For example, google (search engine) or google.com (domain). Direct traffic, that does not originate from searching-engine results or a referring link in a domain is identified as (direct).
Site Placement	The site placement ID associated to ad traffic, set/passed at an individual client level.
Supply Type	The type of inventory/supply (e.g., desktop display, mobile web video, mobile app video, OTT video, etc.), set/passed at a creative/placement level.
Fraud Type	The fraud types are calculated based on the worst fraudulent activity that each IP has performed globally. This might product cases where click fraud is evident, without the client having implemented any Pixalate click trackers.
Creative Type	The type of ad creative measured (i.e., display, video).
Video Play Status	The type of video player configuration/integration (i.e., auto-play, click-to-play, continuous play), set/passed at a creative/video player level.
IPv6 Type	The type of IPv6 associated to measured ad traffic. Refer to the IPv6 Types page for additional information.
User Location
City	The name of the city associated to measured ad traffic at a user level.
Country Name	The name of the country associated to measured ad traffic at a user level.
Country Code	Country codes are short alphabetic or numeric geographical codes developed to represent countries and dependent areas, for use in data processing and communications.
Postal Code	A postal code (known in various countries as a post code, postcode, or ZIP code) is a series of letters and/or digits appended to a postal address for the purpose of sorting mail.
Region Code	An area or division, esp. part of a country or the world having definable characteristics but not always fixed boundaries.
DMA	The identified designated market area associated to measured ad traffic at a user level.
Device
Device Brand Name	The manufacturer or branded name of the device.
Device Marketing Name	The name of the device model.
Device Model ID	The model ID associated to the respective device.
Device Type	The type of device used to interact with the site.
Operating System	The user's operating system where the ad was served.
Browser	Also called web browser, is a program with a graphical user interface for displaying HTML files, used to navigate the World Wide Web.
Device Traffic Type	The traffic breakdown by app or web per device type.
App ID	The identifier associated to the application measured.
Publisher
Auto Refresh	Denotes the presence of either site/app or publisher/developer specific automatic-refresh configurations. This is based on client-passed identifiers for purposes of separately reporting such traffic in a manner consistent with the applicable MRC/IAB Guidelines.
Sourced Traffic	Denotes the applicable traffic which has been purchased or acquired as part of routine supply chain transactions. This is based on client-passed identifiers for purposes of separately reporting such traffic in a manner consistent with the MRC IVT Guidelines.
URL	The location of a webpage or file on the internet
Domain	The core part of a website's URL (its internet address). In the URL "www.pixalate.com/fraud", the domain name is "pixalate.com".
True Domain	True Domain is the actual domain the impression was served on regardless of the number of nested iFrames. This is detected by proprietary Pixalate technology and is available 75-85% of all impressions.
User
Segment	The user segment ID associated to ad traffic, set/passed at an individual client level.
User ID	A unique sequence of characters used to identify a user.
Organization	The name of the organization associated to the respective IP address.
Time
Day	The day of the week when the ad was served.