Passing the Supply Chain Object via Analytics

Tag

The value for the Supply Chain Object (SCO) in serialized form can be passed in "kv55". If kv55 is not already in the tag provided by Pixalate, please add it in as follows

kv55=[SupplyChainObject]

Example JS Tag with kv55

Example 1x1 Tag with kv55

'https://adrta.com/i?clid=[CLIENTID]&paid=[PARTNER_ID]&avid=[ADVERTISER_ID]&publisherId=[PUBLISHER_ID]&kv55=[SupplyChainObject]&kv24=[SUPPLY_TYPE]'

Format

- [SupplyChainObject] should be replaced by a serialized value

The serialization value is composed of two items;

● the SupplyChainObject properties

● SupplyChainNode array

These two items are separated by a bang (“!”) character.

SupplyChainObject}!{SupplyChainNode array}

- Properties

There are two properties

● Version

● Complete

These two values must be included and separated by ‘,’

ver,complete

- Order Of Node Properties

If there are more than one node then each node is also separated by bang (‘!’) character.

asi,sid,hp,rid,name,domain,ext

Example of Multiple Hops with all the properties supplied

"schain" : {

"ver": "1.0",

"complete" : 1,

"nodes" : [

{

"asi":"exchange1.com",

"sid":"1234",

"hp":1,

"rid":"bid-request-1",

"name":"publisher",

"domain":"publisher.com"

},

{

"asi":"exchange2.com",

"sid":"abcd",

"hp":1,

"rid":"bid-request-2",

"name":"intermediary",

"domain":"intermediary.com"

}

]

}

Serialized value:

1.0,1!exchange1.com,1234,1,bid-request-1,publisher,publisher.com!exchange2.com,abcd,1

,bid-request2,intermediary,intermediary.com

The last node should be the client’s ID/info and is expected to be added before passing in kv55, if not already in the serialized value.