Privacy, brand safety and COPPA reports

Besides invalid traffic (IVT), the Pixalate Analytics dashboard can report on the privacy compliance and brand safety exposure in your ad impression traffic. These reports take Pixalate’s Media Ratings Terminal (MRT) data about websites, mobile apps and CTV apps and apply it to the impressions you measured.

Report	Covers
Privacy compliance reports	Websites (domains), mobile apps, CTV apps
Brand safety report	Mobile apps
COPPA Violation Risk report	Mobile apps and CTV apps

Some of these reports may need a separate license. Ask your Pixalate account manager which ones your account includes.

All of them work like the other Analytics reports: set a date range, filter, add dimensions and metrics with Add Column, and save, schedule or export. See Run and customize reports.

Privacy compliance reports

These reports show potential privacy exposure in your ad traffic. Privacy information about each app or website appears as dimensions in the Compliance group of Add Column. Each report has the dimensions most relevant to its environment.

Dimension	Mobile apps	CTV apps	Websites
App	✓	✓
Platform	✓	✓
Developer Name	✓	✓
Developer Country	✓
WHOIS Info Hidden	✓	✓	✓
Terms and Conditions	✓	✓	✓
Privacy Policy Detected	✓	✓	✓
Sensitive Permissions	✓
Transmits Residential IP	✓
Passes Location	✓
IAB Primary Category	✓
IAB Sub Category	✓
Category		✓
Exists in the App Store	✓	✓
CVAA Compliant		✓
Non-Corporate Email			✓
Registrant Location			✓
Registrant Email			✓

Select an app or website in the report to open its details in the MRT.

Brand safety report

The brand safety report for mobile apps shows potential brand safety exposure in your ad traffic. Brand safety information about each app appears as dimensions in the Brand Safety group of Add Column:

Advisories Risk
Adult Risk
Drug Risk
Alcohol Risk
Hate Risk
Offensive Risk
Gambling Risk
Violence Risk

Select an app in the report to open its details in the MRT.

COPPA Violation Risk report

The COPPA Violation Risk report is part of Pixalate’s COPPA compliance tools. It looks at every app that had traffic in your account and evaluates its risk using Pixalate’s COPPA assessment methodology, so you can monitor your exposure to child-directed traffic and act on it.

Highlights

The Mobile COPPA report: highlight tiles, the trend graph and the data grid.

The tiles at the top summarize your exposure, alongside tiles for gross ad counts and the mobile and tablet split:

Highlight	What it shows
Child Directed Reach	The net reach (users) that received ads through apps Pixalate’s methodology designates as likely child-directed.
Child Reach Risk	A Pixalate-defined level based on Child Directed Reach: low below 10,000 users, severe from 10,000 to 50,000 users, critical above 50,000 users.
Child Directed Apps	The number of apps you have traffic on that are designated as likely child-directed.
Apps Missing Privacy Policy	The number of potentially child-directed apps that have no privacy policy.

Graphs

The graphs show how these numbers change over time.

Data grid

By default, the grid lists every app grouped by two risk ratings, with Gross Ad Counts and Gross Reach as metrics:

Rating	Values
Child-directed risk	low if the methodology indicates the app is likely general audience; high if it’s potentially child-directed, including mixed audiences.
COPPA Violation Risk	low, medium, high or critical, as defined in Pixalate’s COPPA methodology. See COPPA compliance tools.

Compliance dimensions

Select Add Column and open the Compliance group to add the data points Pixalate weighs when it rates COPPA Violation Risk. Grouping by them lets you decide which apps to work with and what to do. For example:

Group by Child Directed and Transmits Residential IP to check whether that data reached your systems.
Use Privacy Policy Detected to find apps to contact about adding or updating a privacy policy.

Open an app in the MRT

Select an app bundle in the grid to open that app’s page in the MRT.

COPPA compliance insights in the MRT need an MRT subscription with the COPPA widget enabled. Ask your Pixalate account manager.

For the reason codes and data fields behind these ratings, see COPPA reason codes and the COPPA data dictionary.

Questions? Contact support@pixalate.com.