Seller Insights | Pixalate Docs

The Seller Insights page in the Media Ratings Terminal (MRT) brings together what Pixalate knows about a seller, such as a supply-side platform (SSP): how it ranks on the Seller Trust Index, what its sellers.json file declares, which apps authorize it, and which of those apps carry risk. Use it to judge seller quality, compare sellers and find risk before you spend.

Viewing seller details requires an MRT subscription.

Video (2.5 min): open a seller’s page and read each section.

Open Seller Insights

To open a seller’s page, select the seller’s name on the Seller Trust Index rankings page. The MRT search bar finds apps and websites, not sellers.

The page’s section menu lists Seller Trust Rating Summary, Country Ranking, Seller JSON Details, Top Authorized Apps and the seller’s Network Health. Sections marked Coming soon (COPPA Risk, Compliance Risk and Bid Stream Intelligence) aren’t available yet.

Seller Trust Index overview

The top of a Seller Insights page: the seller's ranking for the selected country, its risk flags and the Seller Trust Rating Summary.

The top of the page shows the seller’s Seller Trust Index (STI) 2.0 ranking for the selected country, its risk flags, and summary tiles for the STI signals. On a mobile seller page the tiles are Arbitraged Inventory Ratio, ‘DIRECT’ Publisher Penetration, SIVT Ratio, GIVT Ratio, Delisted App Traffic Ratio and MFA App Traffic Ratio.

STI 2.0 ranks sellers on the scale and authorization of their direct supply in each country. The rank is a composite of three components. Direct Impression Volume is part of the ranking but isn’t shown as a tile.

Component	What it measures
Arbitraged Inventory Ratio	The share of the seller’s measured impressions that are resold rather than transacted as authorized direct inventory.
Direct Impression Volume	The seller’s count of direct impressions, ranked against other sellers in the same country.
‘DIRECT’ Publisher Penetration	How many publishers in the country list the seller as DIRECT in their ads.txt or app-ads.txt file, ranked within the country.

Supplemental traffic signals, such as GIVT and SIVT ratios, MFA app traffic ratio, delisted app traffic ratio and fraudulent bundle ID traffic ratio, appear alongside the ranking as context. They don’t affect the seller’s rank.

For the full methodology and how to interpret each signal, see Seller Trust Index (STI).

Rankings by country

This section shows how the seller ranks in each country, so you can see where it’s strongest. Select View All Country Rankings to compare its ranking across every available country. How much of that table you can see depends on your subscription.

Sellers.json details

Seller JSON Details: the seller's sellers.json file, when it was last crawled, and counts of publishers and intermediaries.

This section shows information from the seller’s sellers.json file:

Field	What it shows
Version	The version of the sellers.json file.
Contact Information	The seller’s contact email and address, as declared in the file.
Crawled by Pixalate	The date Pixalate last checked the file.
Associated URLs	Websites linked to the seller.
Relationship Breakdown	How many entries are publishers, intermediaries or both. Use it to gauge the make-up of the seller’s network.

Top authorized apps

This section shows the scale of the seller’s authorized supply, based on the app-ads.txt files Pixalate crawls:

Total Unique, Direct and Reseller counts: how many apps list the seller, and how many of those list it as DIRECT (seller-owned relationship) or RESELLER (third-party).
A table of the top authorized apps, with All, iOS and Android tabs and each app’s share of voice (SOV).

Network health

This section lists apps in the seller’s network, in three tabs: High IVT Risk Apps, High Risk Apps and Top Apps. Use it to see which of the seller’s apps carry risk before you buy through it. For the IVT types Pixalate measures, see the IVT taxonomy.

Coming soon

The section menu also lists COPPA Risk, Compliance Risk and Bid Stream Intelligence, marked Coming soon. They aren’t available yet.

How often the page updates

The Seller Insights page updates weekly. Some sections update on a different schedule because of where their data comes from. For example, Seller Trust Index rankings are produced quarterly.

Seller Trust Index (STI)

How STI 2.0 ranks sellers, and how to interpret each signal.

Read an Insights report

Insight pages for apps and websites.

Glossary

Definitions for every label and tooltip in the MRT.

Questions? Email support@pixalate.com.