Skip to navigation
Data Feeds & BlockingApp and domain feeds

Malformed CTV bundle IDs

A weekly list of malformed and unidentified CTV bundle IDs to reject pre-bid.

The malformed and unidentified CTV bundle ID feed lists connected TV (CTV) bundle IDs that are malformed or that Pixalate can’t map to a known app. These bundle IDs carry a high risk of app spoofing and lack transparency, so you can reject them before the bid.

Unmapped bundle IDs cause problems for targeting and post-bid reporting, and they can indicate fraud or spoofing. That affects buyers and every seller in the supply chain.

File format and cadence

FormatCSV
File nameUnIdentifiedBundleIds_YYYYMMDD
Update frequencyWeekly
Estimated availability8:00 AM UTC

For access, delivery and polling, see Delivery and integration.

Schema

ColumnDescription
osNameThe CTV operating system, for example fireos.
platformNameThe CTV platform, for example amazon.
bundleidThe malformed or unidentified bundle ID. Note the lowercase id in the column name.

Example rows, with placeholder IDs:

osName,platformName,bundleid
fireos,amazon,b00000sample1
fireos,amazon,com.sample.unidentified.app

Apply it pre-bid

You apply the feed in your own systems, so you choose the scope: all of your CTV traffic, or only some of it. Common uses:

  • Confirm the bundle ID before you buy. Check that the inventory you’re buying really runs on the bundle ID you intend, before the impression.
  • Block by platform. Block specific bundle IDs on a given platform, and apply different rules to different supply paths or traffic partners.
  • Review delivered campaigns. Check post-bid data for impressions that ran on unidentified bundle IDs, then troubleshoot with your partner or request clawbacks.

Questions? Email support@pixalate.com.