Mobile app fields | Pixalate Docs

Every Enrichment API lookup returns a docs array of records. Each record covers one app in one store (Google Play or the App Store), for one region and one device type. The fields in a record depend on the widgets you request: if you don’t pass widget, you get all of them. See the Enrichment API guide for how to make requests.

Risk ratings are one of low, medium or high. Some fields can be null, as noted in their descriptions. Fields that appear in a response but aren’t listed here can change without notice, so don’t build on them.

For the full request and response schema, see the API reference for GET /mrt/apps/{appId}.

Record keys

These identify what a record covers.

Field	Type	Description
`appId`	string	The app’s identifier: the package name on Google Play, or the track ID on the App Store.
`region`	string: `GLOBAL`, `NA`, `EMEA`, `LATAM`, `APAC`	The region this record covers. `GLOBAL` is the aggregate of all regions.
`device`	string: `GLOBAL`, `smartphone`, `tablet`	The device. `GLOBAL` indicates an aggregate of all devices.
`appStore`	string: `ios`, `android`	The store: `ios` (App Store) or `android` (Google Play).

Widgets

Pass any of these names in the widget parameter, comma-separated. Each links to its fields below.

Widget	What it contains
`appOverview`	Title, description, categories, screenshots and delisting status.
`appDetails`	Store identifiers, ratings, blocklist status and in-app ad capabilities.
`pixalateAdvisories`	Advisory flags: app-ads.txt, delisting, dangerous permissions, blocklisting and developer policies.
`appAdvisories`	Advisory text for the app.
`riskOverview`	Headline IVT, viewability and brand safety figures, plus Pixalate’s overall risk rating with reasons.
`developerOverview`	The developer’s name, contact details, policies and social media risk.
`trafficOverview`	Spoofing, location masking, IVT and viewability risks, audience size, inventory and ad spend.
`brandSafety`	Brand safety risk from the app’s descriptive text and from its visual content.
`appPermissions`	The permissions the app requests and the IVT risk they carry.
`trafficOverlap`	How much of the app’s audience and inventory overlaps with other apps.
`authorizedSellers`	The sell-side platforms selling the app’s inventory, with volume, IVT and viewability for each.
`invalidTraffic`	IVT, GIVT and SIVT percentages, with a breakdown by IVT type.
`viewability`	Average viewability and viewability risk, overall and by ad size.
`inventory`	Estimated programmatic impressions by device, region, country, ad size and DMA.
`ctr`	Click-through rate, overall and by ad size.
`availableCountries`	The countries where the app is available.
`rankings`	Region and category rank, plus grades and scores across several dimensions.
`rankingsByCountry`	Reach and market share rankings by country.
`coppa`	Signals related to the Children’s Online Privacy Protection Act (COPPA): audience, COPPA risk and data practices.
`mfa`	Made-for-advertising (MFA) risk and ad refresh rate.

appOverview

Title, description, categories, screenshots and delisting status.

Field	Type	Description
`appOverview.appTitle`	string	The app title.
`appOverview.screenshotUrls`	array of strings	A list of app screenshot URLs.
`appOverview.description`	string	App description.
`appOverview.iabPrimaryCategory`	array of strings	The IAB primary categories.
`appOverview.iabSubCategory`	array of strings	The IAB secondary categories.
`appOverview.appStoreCategories`	array of strings	App store categories.
`appOverview.delistedDate`	string (date)	If app has been delisted from the app store, then this property is the date when delisted. The date format is `YYYY-MM-DD`.
`appOverview.delistedApp`	boolean	`true` if app has been delisted from the app store.
`appOverview.hasDangerousPermissions`	boolean	`true` if the app requests a permission which is dangerous according to the protection level in the Google permission manifest.

appDetails

Store identifiers, ratings, blocklist status and in-app ad capabilities.

Field	Type	Description
`appDetails.bundleId`	string	The app’s bundle identifier: the package name on Google Play, or the developer-assigned bundle ID on the App Store.
`appDetails.trackId`	string	The identifier Apple assigns to the app. App Store only; otherwise null.
`appDetails.appStoreUrl`	string	The app page on Google Play or App Store.
`appDetails.appLastUpdatedDate`	string (date)	The date the app information was last updated. Formatted as `YYYY-MM-DD`.
`appDetails.trustedSeller`	string	The authorized trusted seller.
`appDetails.incentivizedActivity`	boolean	`true` if incentivized activity available in the app.
`appDetails.downloadRange`	string	The estimated number of installs, as a range. Google Play only.
`appDetails.averageUserRating`	integer	The average user rating given by the app store.
`appDetails.contentRating`	string	The recommended content rating defined by the app store.
`appDetails.blocklisted`	boolean	`true` if the app has been placed on Pixalate risk blocklist.
`appDetails.blocklistedReasons`	array of strings	Reasons the app is blocklisted. See Blocklist reasons.
`appDetails.adCapabilities`	object	The ad capabilities of the app.
`appDetails.adCapabilities.topDevice`	string	The most commonly reported device in use by the app.
`appDetails.adCapabilities.displayTopAdsize`	string	The display ad size most commonly trafficked in programmatic advertising.
`appDetails.adCapabilities.videoTopAdsize`	string	The video ad size most commonly trafficked in programmatic advertising.
`appDetails.adCapabilities.displayContribution`	number	The percentage of display ads trafficked on the app.
`appDetails.adCapabilities.videoContribution`	number	The percentage of video ads trafficked on the app.
`appDetails.adCapabilities.hyperLocationAvailability`	number	The percentage of advertising transactions containing the user’s latitude and longitude.
`appDetails.adCapabilities.mraidVersion`	string	The most recent version of MRAID for which the app is compliant.
`appDetails.adCapabilities.adsDetected`	boolean	`true` if ads were detected in the app. Apps without ads may be at risk of spoofing.
`appDetails.interactiveELements`	array of strings	What the app has access to or lets users do. See Interactive elements.

pixalateAdvisories

Advisory flags: app-ads.txt, delisting, dangerous permissions, blocklisting and developer policies.

Field	Type	Description
`pixalateAdvisories.hasAppAdsTxt`	boolean	`true` if AppAds.txt is enabled for the app’s domain.
`pixalateAdvisories.delistedApp`	boolean	`true` if app has been delisted from the app store.
`pixalateAdvisories.delistedDate`	string (date)	If app has been delisted from the app store, then this property is the date when delisted. The date format is `YYYY-MM-DD`.
`pixalateAdvisories.hasDangerousPermissions`	boolean	`true` if the app requests a permission which is dangerous according to the protection level in the Google permission manifest.
`pixalateAdvisories.blocklisted`	boolean	`true` if app has been placed on Pixalate risk blocklist.
`pixalateAdvisories.privateDomain`	boolean	`true` if app’s domain is privately registered.
`pixalateAdvisories.hasTermsAndConditions`	boolean	`true` if app has terms and conditions.
`pixalateAdvisories.hasPrivacyPolicy`	boolean	`true` if app has privacy policy.

appAdvisories

Advisory text for the app.

Field	Type	Description
`appAdvisories`	array of strings	App advisories.

riskOverview

Headline IVT, viewability and brand safety figures, plus Pixalate’s overall risk rating with reasons.

Field	Type	Description
`riskOverview.ivt`	number	Percentage of invalid traffic associated with advertising transactions for the app.
`riskOverview.ivtRisk`	string: `low`, `medium`, `high`	The invalid traffic risk.
`riskOverview.viewability`	number	The average viewability for all display ad impressions in the app.
`riskOverview.viewabilityRisk`	string: `low`, `medium`, `high`	The risk of IAB viewability standards not being met for ad impressions on the app.
`riskOverview.descriptionBrandSafetyRisk`	string: `low`, `medium`, `high`	The overall description risk to advertiser brand safety from the app.
`riskOverview.contentBrandSafetyRisk`	string: `low`, `medium`, `high`	The overall content risk to advertiser brand safety from the app.
`riskOverview.overallIvtPermissionRisk`	string: `low`, `medium`, `high`	The overall IVT risk for the app based on its permissions. See `appPermissions`.
`riskOverview.risk`	array of objects	Pixalate’s overall advertising risk rating, blending brand safety, invalid traffic and inventory risk factors, with the reasons behind it.
`riskOverview.risk[].region`	string: `GLOBAL`, `NA`, `EMEA`, `LATAM`, `APAC`	A geographic region. `GLOBAL` indicates an aggregate of all regions.
`riskOverview.risk[].device`	string: `GLOBAL`, `smartphone`, `tablet`	The device. `GLOBAL` indicates an aggregate of all devices.
`riskOverview.risk[].pixalateRisk`	string: `low`, `medium`, `high`	Pixalate’s overall risk rating.
`riskOverview.risk[].pixalateRiskReasons`	array of strings	Reasons for the rating. See Risk reasons.

developerOverview

The developer’s name, contact details, policies and social media risk.

Field	Type	Description
`developerOverview.developerName`	string	The business name of the app’s developer.
`developerOverview.developerLocation`	string	The business address of the app’s developer.
`developerOverview.developerEmail`	string	The contact email address of the app’s developer.
`developerOverview.developerCountry`	string	The country of the app’s developer.
`developerOverview.developerWebsite`	string	The website of the app’s developer.
`developerOverview.developerTotalApps`	integer	The total number of apps available from the developer.
`developerOverview.privateDomain`	boolean	`true` if app’s domain is privately registered.
`developerOverview.hasTermsAndConditions`	boolean	`true` if app has terms and conditions.
`developerOverview.hasPrivacyPolicy`	boolean	`true` if app has privacy policy.
`developerOverview.facebookRisk`	string: `low`, `medium`, `high`	The Facebook risk. Low social media engagement on Facebook can be a risk factor.
`developerOverview.linkedInRisk`	string: `low`, `medium`, `high`	The LinkedIn risk. Low social media engagement on LinkedIn can be a risk factor.
`developerOverview.twitterRisk`	string: `low`, `medium`, `high`	The Twitter risk. Low social media engagement on Twitter can be a risk factor.

trafficOverview

Spoofing, location masking, IVT and viewability risks, audience size, inventory and ad spend.

Field	Type	Description
`trafficOverview.spoofingRisk`	string: `low`, `medium`, `high`	The risk the app may be misrepresented in advertising transactions and ads delivered to a different app or site.
`trafficOverview.locationMaskingRisk`	string: `low`, `medium`, `high`	The risk that location data is inaccurate for advertising transactions involving the app.
`trafficOverview.advertisingIvtRisk`	string: `low`, `medium`, `high`	The risk of advertising impressions delivered to the app being due to invalid traffic.
`trafficOverview.clickIvtRisk`	string: `low`, `medium`, `high`	The risk that clicks originating from ads on the app are fraudulent.
`trafficOverview.viewabilityRisk`	string: `low`, `medium`, `high`	The risk of IAB viewability standards not being met for ad impressions on the app.
`trafficOverview.estimatedDailyActiveUsers`	integer	The estimated daily active users of the app.
`trafficOverview.estimatedMonthlyActiveUsers`	integer	The estimated monthly active users of the app.
`trafficOverview.inventory`	integer	The estimated number of monthly impressions this app makes available programmatically.
`trafficOverview.adSpend`	number	Total estimated monthly ad spend on this app.

brandSafety

Brand safety risk from the app’s descriptive text and from its visual content.

Field	Type	Description
`brandSafety.descriptionBrandSafety`	object	App descriptive text is processed through natural language algorithms and comprehensive categorical dictionaries to predict the advertiser brand safety risk.
`brandSafety.descriptionBrandSafety.descriptionBrandSafetyRisk`	string: `low`, `medium`, `high`	The overall description risk to advertiser brand safety from the app.
`brandSafety.descriptionBrandSafety.advisoriesRisk`	string: `low`, `medium`, `high`	The risk to brand safety derived from the app’s content advisories.
`brandSafety.descriptionBrandSafety.adultContentRisk`	string: `low`, `medium`, `high`	The risk to brand safety from adult themed content based on textual analysis of the app and its descriptive content.
`brandSafety.descriptionBrandSafety.drugContentRisk`	string: `low`, `medium`, `high`	The risk to brand safety from drug themed content based on textual analysis of the app and its descriptive content.
`brandSafety.descriptionBrandSafety.alcoholContentRisk`	string: `low`, `medium`, `high`	The risk to brand safety from Alcohol themed content based on textual analysis of the app and its descriptive content.
`brandSafety.descriptionBrandSafety.hateSpeechRisk`	string: `low`, `medium`, `high`	The risk to brand safety from hate speech content based on textual analysis of the app and its descriptive content.
`brandSafety.descriptionBrandSafety.offensiveContentRisk`	string: `low`, `medium`, `high`	The risk to brand safety from content with offensive language based on textual analysis of the app and its descriptive content.
`brandSafety.descriptionBrandSafety.gamblingContentRisk`	string: `low`, `medium`, `high`	The risk to brand safety from gambling focused content based on textual analysis of the app and its descriptive content.
`brandSafety.descriptionBrandSafety.violenceContentRisk`	string: `low`, `medium`, `high`	The risk to brand safety from violence-themed content, based on textual analysis of the app and its descriptive content.
`brandSafety.contentBrandSafety`	object	In-app visual content is processed through an advanced machine learning algorithm and evaluated for risk to advertiser brand safety.
`brandSafety.contentBrandSafety.contentBrandSafetyRisk`	string: `low`, `medium`, `high`	The overall content risk to advertiser brand safety from the app.
`brandSafety.contentBrandSafety.adultRisk`	string: `low`, `medium`, `high`	The risk to brand safety from potential adult images and content detected within the app.
`brandSafety.contentBrandSafety.violenceRisk`	string: `low`, `medium`, `high`	The risk to brand safety from potential violent imagery and content detected within the app.
`brandSafety.contentBrandSafety.imageData`	array of objects	The image by image breakdown of brand safety risk factors based on advanced image processing and machine learning.
`brandSafety.contentBrandSafety.imageData[].url`	string	A URL to the image.
`brandSafety.contentBrandSafety.imageData[].text`	string	The extracted text.
`brandSafety.contentBrandSafety.imageData[].violenceRisk`	string: `low`, `medium`, `high`	The risk to brand safety from potential violence images and any extracted text.
`brandSafety.contentBrandSafety.imageData[].spoofRisk`	string: `low`, `medium`, `high`	The risk to brand safety from potential spoofing based on images and any extracted text.
`brandSafety.contentBrandSafety.imageData[].medicalRisk`	string: `low`, `medium`, `high`	The risk to brand safety from potential medical images and any extracted text.
`brandSafety.contentBrandSafety.imageData[].adultRisk`	string: `low`, `medium`, `high`	The risk to brand safety from potential adult images and any extracted text.

appPermissions

The permissions the app requests and the IVT risk they carry.

Field	Type	Description
`appPermissions.ivtPermissionRisk`	string: `low`, `medium`, `high`	The IVT Risk based on the combined risk of the permissions.
`appPermissions.permissions`	array of objects	List of permissions.
`appPermissions.permissions[].name`	string	The permission name.
`appPermissions.permissions[].description`	string	The permission description.
`appPermissions.permissions[].isDangerous`	boolean	`true` if this is a dangerous permission: one that touches the user’s private information or could affect the user’s stored data or other apps, so the user must grant it explicitly. Normal permissions carry little privacy risk and are granted at install.
`appPermissions.permissions[].ivtPermissonRisk`	string: `low`, `medium`, `high`	The IVT Risk for the permission.

trafficOverlap

How much of the app’s audience and inventory overlaps with other apps.

Field	Type	Description
`trafficOverlap.userOverlap`	number	The percentage of users of the given app that also visit the app.
`trafficOverlap.inventoryOverlap`	number	The percentage of impressions of the given app that were generated by the users that visited the app.

authorizedSellers

The sell-side platforms selling the app’s inventory, with volume, IVT and viewability for each.

Field	Type	Description
`authorizedSellers`	array of objects	The contribution of various sell side platforms to programmatic ad impressions sold on the app.
`authorizedSellers[].exchange`	string	The name of the exchange.
`authorizedSellers[].paymentType`	string	How the seller is categorized, for example `Direct`.
`authorizedSellers[].inventory`	integer	The estimated number of monthly impressions this app makes available programmatically by this seller.
`authorizedSellers[].inventoryRatio`	number	The average inventory ratio for ad impressions on the app by this seller.
`authorizedSellers[].ivt`	number	The average IVT for ad impressions on the app by this seller.
`authorizedSellers[].videoInventoryRatio`	number	The average video inventory ratio for ad impressions on the app by this seller.
`authorizedSellers[].viewability`	number	The average viewability for ad impressions on the app by this seller.

invalidTraffic

IVT, GIVT and SIVT percentages, with a breakdown by IVT type.

Field	Type	Description
`invalidTraffic.ivt`	number	The total percentage of non-human traffic measured on the app.
`invalidTraffic.givt`	number	GIVT refers to General Invalid Traffic - Deterministically judged to be non-human traffic; high to very high risk.
`invalidTraffic.sivt`	number	SIVT refers to Sophisticated Invalid Traffic - Probabilistically judged to be non-human traffic using advanced statistical detection methods; moderate to high risk traffic.
`invalidTraffic.givtTypes`	array of objects	The percentage of invalid traffic associated with each Pixalate’s taxonomy of GIVT invalid traffic types.
`invalidTraffic.givtTypes[].fraudType`	string	The GIVT type.
`invalidTraffic.givtTypes[].givt`	number	GIVT refers to General Invalid Traffic - Deterministically judged to be non-human traffic; high to very high risk.
`invalidTraffic.sivtTypes`	array of objects	The percentage of invalid traffic associated with each Pixalate’s taxonomy of SIVT invalid traffic types.
`invalidTraffic.sivtTypes[].fraudType`	string	The type of SIVT fraud.
`invalidTraffic.sivtTypes[].sivt`	number	SIVT refers to Sophisticated Invalid Traffic - Probabilistically judged to be non-human traffic using advanced statistical detection methods; moderate to high risk traffic.

viewability

Average viewability and viewability risk, overall and by ad size.

Field	Type	Description
`viewability.viewability`	number	The average viewability for all display ad impressions in the app.
`viewability.viewabilityRisk`	string: `low`, `medium`, `high`	The risk of IAB viewability standards not being met for ad impressions on the app.
`viewability.byAdSizes`	array of objects	Viewability broken down by ad size.
`viewability.byAdSizes[].adSize`	string	The size of the ad.
`viewability.byAdSizes[].inventory`	integer	The estimated volume of programmatic ad impressions by ad size.
`viewability.byAdSizes[].inventoryRatio`	number	The estimated percentage of inventory by ad size.
`viewability.byAdSizes[].viewability`	number	The average viewability for impressions by ad size.

inventory

Estimated programmatic impressions by device, region, country, ad size and DMA.

Field	Type	Description
`inventory.byDevice`	array of objects	The estimated volume of programmatic ad impressions broken down by device.
`inventory.byDevice[].device`	string	The device.
`inventory.byDevice[].inventory`	integer	The estimated volume of programmatic ad impressions by device.
`inventory.byDevice[].inventoryRatio`	number	The estimated percentage of inventory by device.
`inventory.byDevice[].ivt`	number	The total percentage of non-human traffic measured on the app by device.
`inventory.byDevice[].viewability`	number	The average viewability for impressions by device.
`inventory.byRegion`	array of objects	The estimated volume of programmatic ad impressions broken down by region.
`inventory.byRegion[].region`	string	The region.
`inventory.byRegion[].inventory`	integer	The estimated volume of programmatic ad impressions by region.
`inventory.byRegion[].inventoryRatio`	number	The estimated percentage of inventory by region.
`inventory.byRegion[].ivt`	number	The total percentage of non-human traffic measured on the app by region.
`inventory.byRegion[].viewability`	number	The average viewability for impressions by region.
`inventory.byCounty`	array of objects	The estimated volume of programmatic ad impressions broken down by country.
`inventory.byCounty[].countryName`	string	The country name.
`inventory.byCounty[].inventory`	integer	The estimated volume of programmatic ad impressions by country.
`inventory.byCounty[].inventoryRatio`	number	The estimated percentage of inventory by country.
`inventory.byCounty[].ivt`	number	The total percentage of non-human traffic measured on the app by country.
`inventory.byCounty[].viewability`	number	The average viewability for impressions by country.
`inventory.byAdsize`	array of objects	The estimated volume of programmatic ad impressions broken down by ad size.
`inventory.byAdsize[].adSize`	string	The ad size.
`inventory.byAdsize[].inventory`	integer	The estimated volume of programmatic ad impressions by ad size.
`inventory.byAdsize[].inventoryRatio`	number	The estimated percentage of inventory by ad size.
`inventory.byAdsize[].ivt`	number	The total percentage of non-human traffic measured on the app by ad size.
`inventory.byAdsize[].viewability`	number	The average viewability for impressions by ad size.
`inventory.byDma`	array of objects	The estimated volume of programmatic ad impressions broken down by DMA.
`inventory.byDma[].dmaName`	string	The DMA name.
`inventory.byDma[].inventory`	integer	The estimated volume of programmatic ad impressions by DMA.
`inventory.byDma[].inventoryRatio`	number	The estimated percentage of inventory by DMA.
`inventory.byDma[].ivt`	number	The total percentage of non-human traffic measured on the app by DMA.
`inventory.byDma[].viewability`	number	The average viewability for impressions by DMA.

ctr

Click-through rate, overall and by ad size.

Field	Type	Description
`ctr.ctr`	number	The overall average CTR for this app.
`ctr.byAdSize`	array of objects	The CTR for this app broken down by ad size.
`ctr.byAdSize[].adSize`	string	The ad size.
`ctr.byAdSize[].ctr`	number	The Click Through Rate.

availableCountries

The countries where the app is available.

Field	Type	Description
`availableCountries`	array of strings	A list of available countries.

rankings

Region and category rank, plus grades and scores across several dimensions.

Field	Type	Description
`rankings.regionRank`	integer	The rank of the app within the requested region.
`rankings.categoryRank`	integer	The rank of the app within its category.
`rankings.category`	string	The category of the app.
`rankings.final`	object	The final grade and score for the app.
`rankings.final.grade`	string	The final grade for the app.
`rankings.final.score`	string	The final score for the app.
`rankings.ivt`	object	The IVT grade and score for the app.
`rankings.ivt.grade`	string	The IVT grade for the app.
`rankings.ivt.score`	string	The IVT score for the app.
`rankings.adsTxt`	object	The ads.txt grade and score for the app.
`rankings.adsTxt.grade`	string	The ads.txt grade for the app.
`rankings.adsTxt.score`	string	The ads.txt score for the app.
`rankings.brandSafety`	object	The brand safety grade and score for the app.
`rankings.brandSafety.grade`	string	The brand safety grade for the app.
`rankings.brandSafety.score`	string	The brand safety score for the app.
`rankings.viewability`	object	The viewability grade and score for the app.
`rankings.viewability.grade`	string	The viewability grade for the app.
`rankings.viewability.score`	string	The viewability score for the app.
`rankings.permissions`	object	The permissions grade and score for the app.
`rankings.permissions.grade`	string	The permissions grade for the app.
`rankings.permissions.score`	string	The permissions score for the app.
`rankings.popularity`	object	The popularity grade and score for the app.
`rankings.popularity.grade`	string	The popularity grade for the app.
`rankings.popularity.score`	string	The popularity score for the app.
`rankings.globalPopularityRank`	string	The overall global popularity ranking of the app.

rankingsByCountry

Reach and market share rankings by country.

Field	Type	Description
`rankingsByCountry.reach`	array of objects	The reach of the app broken down by country.
`rankingsByCountry.reach[].countryCode`	string	The ISO ALPHA-2 standard country code.
`rankingsByCountry.reach[].countryName`	string	The country name.
`rankingsByCountry.reach[].mauRank`	string	The current MAU ranking for the app for this country.
`rankingsByCountry.reach[].mauRankChange`	string	The change in MAU rank since last assessment.
`rankingsByCountry.marketShare`	array of objects	The market share of the app broken down by country.
`rankingsByCountry.marketShare[].countryCode`	string	The ISO ALPHA-2 standard country code.
`rankingsByCountry.marketShare[].countryName`	string	The country name.
`rankingsByCountry.marketShare[].impressionRank`	string	The current impression ranking for the app for this country.
`rankingsByCountry.marketShare[].impsRankChange`	string	The change in impression ranking since last assessment.

coppa

Signals related to the Children’s Online Privacy Protection Act (COPPA): audience, COPPA risk and data practices.

Field	Type	Description
`coppa.coppaAudience`	string	Assesses the likely intended audience of an app based on a variety of factors including app store categories, content ratings, and keywords, etc.
`coppa.coppaAudienceReason`	array of strings	Describes the specific variables considered when making the audience assessment.
`coppa.storeCategory`	array of strings	The associated category of an app according to the Google Play Store & Apple’s App Store.
`coppa.storeSubCategory`	array of strings	The associated subcategory from Google Play Store & Apple’s App Store.
`coppa.contentRating`	string	The recommended age rating defined by the Apple’s app store or the content rating provided by Google play store.
`coppa.isApprovedByTeacher`	boolean	Google Play’s program in which apps are evaluated by teachers and other specialists and for age and content appropriateness.
`coppa.ageGroupApprovedByTeacher`	string	The recommended age group as approved by teachers.
`coppa.coppaViolationRisk`	string: `low`, `medium`, `high`	Pixalate analyzes multiple signals and produces a risk score (low, medium, or high) that captures the potential COPPA risk.
`coppa.coppaViolationRiskReason`	array of strings	Describes the specific variables considered when making the overall COPPA risk rating assessment.
`coppa.privacyPolicyDetected`	boolean	Pixalate determines whether an app has a privacy policy based on information provided in the app stores. Additionally, Pixalate uses crawlers to scan developer websites for privacy policies.
`coppa.sensitivePermissions`	boolean	Detects mobile device permissions granted to the app such as camera, microphone, contacts, etc. which allow for sensitive personal information collection.
`coppa.transmitsResidentialIP`	boolean	Pixalate examines the traffic associated with an app and determines if the end-user IP is transmitted through the advertising pipeline that can expose granular information about the user’s location.
`coppa.passesLocation`	boolean	Pixalate examines the traffic associated with an app and determines if the end-users’ GPS coordinates are being transmitted through the advertising pipeline that exposes granular information about the user’s location.
`coppa.permissions`	array of objects	Lists the device permissions granted to the app, reports those considered sensitive permissions related to COPPA.
`coppa.permissions[].name`	string	The name of the permission.
`coppa.permissions[].description`	string	The permissions description.

mfa

Made-for-advertising (MFA) risk and ad refresh rate.

Field	Type	Description
`mfa.mfaRisk`	string: `low`, `medium`, `high`	Pixalate’s made-for-advertising risk rating for the app.
`mfa.adRefreshRate`	number, nullable	Pixalate’s ad refresh rate signal: the volume of ad impressions observed per device over time, not how often an individual ad slot refreshes. See MFA methodology. Null when it couldn’t be determined.

Risk reasons

Values that can appear in riskOverview.risk[].pixalateRiskReasons.

Significantly Elevated IVT Percentage
Publisher Maintains Non-corporate Email Address
Moderately Elevated IVT Percentage
Publisher Does Not Publish a Privacy Policy
The Publisher Hides their Corporate Details in the Domain Registry
The Publisher’s Email Address Doesn’t Match Their Domain
Adult Content Has Been Detected in the app
The Publisher Does Not Publish Terms and Conditions
The Publisher Domain is Invalid
Gambling Content Has Been Detected in the app
Programmatic Ads Not Detected Leads to High Spoofing Risk
Violent Content Has Been Detected in the app
Alcohol Based Content Has Been Detected in the app
Ad Traffic Shows Some Suspicious Characteristics
Profanity and Offensive Language Has Been Detected in the app
App Description Uses Some Brand Unsafe Language
App Has a High Frequency of Invalid Clicks

Blocklist reasons

Values that can appear in appDetails.blocklistedReasons. Both capitalizations of “App is No Longer in Active Use” are listed because both are declared values.

Ad Inventory from the app is Frequently Spoofed
App is No Longer in Active Use
Variety of Suspicious app Characteristics
High Volumes of Datacenter Traffic Detected
Limited History of Low Risk Advertising Traffic
The app is a VPN
Location Coordinates from the app are Commonly Inaccurate or Spoofed
An app that belongs to a developer that has created one or more blacklisted apps
App is No Longer in Active use
Significantly Elevated IVT Percentage

Interactive elements

Values that can appear in appDetails.interactiveELements.

Shares Info
Shares Location
Users Interact
Digital Purchases
Unrestricted Internet
In-app Purchases
In-Game Purchases