OpenEPG Index
The Pixalate OpenEPG™ Index is a free, publicly available monthly ranking of streaming TV shows. It’s built from real-world U.S. open programmatic advertising activity and U.S. consumer reach, and it covers both the small screen (mobile) and the large screen (connected TV, or CTV).
The OpenEPG Index is a public ranking of shows. It isn’t the OpenEPG Enrichment API, which is a separate API in preview.
You can find the Index from the OpenEPG page on pixalate.com. It’s updated every month.
What the Index measures
The Index ranks streaming TV shows by screen (large screen and small screen) and by operating system: Roku, Amazon Fire TV, Samsung TV, Apple TV, iOS and Android.
For each ranked show, it reports these dimensions:
How the rankings are calculated
Shows are ranked by reach: the share of U.S. consumers a show reaches across screens. The Index then reports the other dimensions in the table above for each ranked show.
The rankings are built from activity in the open programmatic ecosystem, so they cover FAST channels, news, sports and single-network apps. Publishers don’t need to opt in. Pixalate keeps scaling the underlying mapping criteria, and adds more streaming channels, content networks and platforms in later monthly updates.
Interpret the Index
Final rank
A show’s rank reflects how widely it reached U.S. consumers on a given screen or platform during the month. Use it to find the streaming content reaching the widest audiences on large and small screens.
A higher rank mainly means the show reached a larger share of U.S. consumers (share of voice) than other shows on the same screen. A lower-ranked show can still have meaningful viewership, but it reaches a narrower audience.
The other dimensions shown next to the rank, such as genre, top daypart and IVT rate, vary by screen and are there for context.
IVT rate
The IVT rate is the share of a show’s impressions classified as invalid traffic under Pixalate’s MRC-accredited detection. For the IVT types Pixalate reports, see IVT Taxonomy 2.0.
FAQ
Is the OpenEPG Index free?
Yes. The Index is a free, publicly available monthly ranking.
How often is the Index updated?
Monthly. Pixalate adds more streaming channels, content networks and platforms in later monthly updates as it scales the underlying criteria.
Which platforms does the Index cover?
Roku, Amazon Fire TV, Samsung TV, Apple TV, iOS and Android, across both the small screen (mobile) and the large screen (CTV).
Does a publisher need to opt in to be measured?
No. The Index is built from the open programmatic ecosystem and doesn’t need publisher opt-in. That lets it measure FAST channels, single-network apps, live sports and long-tail content that opt-in measurement doesn’t reach.
What's the difference between the small screen and the large screen?
The small screen is mobile devices (iOS and Android). The large screen is connected TV (Roku, Amazon Fire TV, Samsung TV and Apple TV). The Index measures both so you can compare viewership across streaming.
Disclaimer
The content of the OpenEPG™ Index (collectively, the “Rankings” or “Index”) reflect Pixalate’s opinions with respect to factors that Pixalate believes may be useful to advertisers, publishers, agencies, and other participants in the programmatic CTV and mobile OTT ecosystems. Any data shared is grounded in Pixalate’s proprietary technology and analytics, which Pixalate continuously evaluates and updates. Pixalate’s determinations incorporate a combination of signals and automated processes, and while Pixalate endeavors to apply rigorous standards in compiling Platform data, no assurances or guarantees can be, or are, made as to the accuracy or completeness of any classification, resolution, or rating.
Show-level and channel-level identifications reflect Pixalate’s resolution of open-exchange bid stream signals against publicly available electronic program guide (EPG) data. Show and channel attributions represent Pixalate’s best determination at the time of impression and are subject to the accuracy, completeness, and timeliness of underlying EPG sources and bid stream signals. Pixalate does not assert that any specific show, channel, network, or publisher is associated with any particular advertising activity beyond what is reflected in open-exchange signals observable at the time of measurement.
Invalid traffic (IVT) metrics referenced herein are produced in accordance with Pixalate’s MRC-accredited detection methodology for Sophisticated Invalid Traffic (SIVT). Per the MRC, “‘Fraud’ is not intended to represent fraud as defined in various laws, statutes and ordinances or as conventionally used in U.S. Court or other legal proceedings, but rather a custom definition strictly for advertising measurement purposes.” Per the MRC, “‘Invalid Traffic’ is defined generally as traffic that does not meet certain ad serving quality or completeness criteria, or otherwise does not represent legitimate ad traffic that should be included in measurement counts. Among the reasons why ad traffic may be deemed invalid is it is a result of non-human traffic (spiders, bots, etc.), or activity designed to produce fraudulent traffic.” IVT classifications at the show or channel level reflect Pixalate’s measurement opinions and do not constitute a finding that any publisher, app developer, show, network, or channel has engaged in fraudulent activity or violated any law, regulation, or platform policy.
Show titles, channel names, network names, and platform references are used for identification and measurement purposes only. Their inclusion in the Platform does not imply any affiliation, partnership, endorsement, or data-sharing relationship between Pixalate and any named show, network, channel, publisher, or platform. Any references to outside sources or third-party indices should not be construed as endorsements or affiliations. Pixalate publishes this data to advance transparency in the programmatic ecosystem and to inform the buying and selling decisions of market participants, not to impugn the standing or reputation of any entity, show, app, or platform.
The Platform constitutes Pixalate “Materials” under Pixalate’s Terms of Use and is licensed subject to, and conditioned expressly upon, compliance with the applicable terms and conditions thereof.
Related
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OpenEPG show reports (beta): your own traffic and IVT by TV show, in the Analytics dashboard.