CTV app fields | Pixalate Docs

Every Enrichment API lookup returns a docs array of records. Each record covers one app on one CTV platform, for one region. The fields in a record depend on the widgets you request: if you don’t pass widget, you get all of them. See the Enrichment API guide for how to make requests.

Risk ratings are one of low, medium or high. Some fields can be null, as noted in their descriptions. Fields that appear in a response but aren’t listed here can change without notice, so don’t build on them.

For the full request and response schema, see the API reference for GET /mrt/ctv/{appId}.

Record keys

These identify what a record covers.

On CTV, device is the platform, not a form factor. Each platform’s record carries that platform’s own app ID, and there is no cross-platform aggregate record.

Field	Type	Description
`appId`	string	The app’s identifier on its platform’s store. Each platform row carries that platform’s own ID.
`region`	string: `GLOBAL`, `NA`, `EMEA`, `LATAM`, `APAC`	The region this record covers. `GLOBAL` is the aggregate of all regions.
`device`	string: `roku`, `firetv`	The platform this record covers. There is no cross-platform `GLOBAL` aggregate.
`includeSpoofing`	boolean	`true` if spoofing information is included.

Widgets

Pass any of these names in the widget parameter, comma-separated. Each links to its fields below.

Widget	What it contains
`appOverview`	Title, description, categories, screenshots and channel ID.
`riskOverview`	Headline IVT, SSAI and brand safety figures, plus Pixalate’s overall risk rating with reasons.
`pixalateAdvisories`	Advisory flags: app-ads.txt, delisting, developer policies and app age risk.
`appSpoofing`	Whether the app is a victim of spoofing, and spoofing by fraud type.
`appDetails`	Store details, ratings, availability, privacy policy, delisting status and bundle IDs.
`developerOverview`	The developer’s name, website, policies and number of apps.
`channels`	Channels offered by apps that aggregate channels or provide ‘skinny bundles’.
`brandSafety`	Brand safety risk from the app’s descriptive text and from its visual content.
`trafficOverlap`	Traffic and audience estimates, ad density, and how the app’s audience overlaps with other apps.
`authorizedSellers`	The sell-side platforms selling the app’s inventory, with volume, IVT, spoofing and SSAI rates for each.
`invalidTraffic`	IVT, GIVT and SIVT percentages, with a breakdown by IVT type.
`inventory`	Estimated programmatic impressions by region, ad size and DMA, with IVT and SSAI rates.
`availableCountries`	The countries where the app is available.
`rankings`	Region and category ranks, plus grades and scores across several dimensions.
`rankingsByCountry`	Reach and market share rankings by country.
`coppa`	Signals related to the Children’s Online Privacy Protection Act (COPPA): audience, COPPA risk and data practices.
`mfa`	Made-for-advertising (MFA) risk and ad refresh rate.

appOverview

Title, description, categories, screenshots and channel ID.

Field	Type	Description
`appOverview.channelId`	string	The channel identifier.
`appOverview.appTitle`	string	The app title.
`appOverview.description`	string	App description.
`appOverview.categories`	array of strings	The categories of the app.
`appOverview.screenshotUrls`	array of strings	A list of app screenshot URLs.

riskOverview

Headline IVT, SSAI and brand safety figures, plus Pixalate’s overall risk rating with reasons.

Field	Type	Description
`riskOverview.risk`	array of objects	Pixalate’s overall advertising risk rating, blending brand safety, invalid traffic and inventory risk factors, with the reasons behind it.
`riskOverview.risk[].region`	string: `GLOBAL`, `NA`, `EMEA`, `LATAM`, `APAC`	A geographic region. `GLOBAL` indicates an aggregate of all regions.
`riskOverview.risk[].pixalateRisk`	string: `low`, `medium`, `high`	Pixalate’s overall risk rating.
`riskOverview.risk[].pixalateRiskReasons`	array of strings	Reasons for the rating. See Risk reasons.
`riskOverview.ivt`	number	Percentage of invalid traffic associated with advertising transactions for the app.
`riskOverview.ivtRisk`	string: `low`, `medium`, `high`	The invalid traffic risk.
`riskOverview.ssaiRate`	number	The percentage of traffic observed to utilize server-side-ad-insertion (SSAI) integrations for ad/ad content delivery to the end user.
`riskOverview.transaparentSsaiRate`	number	The SSAI tracked impressions that come from proxies passing X-Device-User-Agent headers for more transparency.
`riskOverview.descriptionBrandSafetyRisk`	string: `low`, `medium`, `high`	The overall description risk to advertiser brand safety from the app.
`riskOverview.contentBrandSafetyRisk`	string: `low`, `medium`, `high`	The overall content risk to advertiser brand safety from the app.

pixalateAdvisories

Advisory flags: app-ads.txt, delisting, developer policies and app age risk.

Field	Type	Description
`pixalateAdvisories.hasAppAdsTxt`	boolean	`true` if AppAds.txt is enabled for the app’s domain.
`pixalateAdvisories.delistedApp`	boolean	`true` if app has been delisted from the app store.
`pixalateAdvisories.delistedDate`	string (date)	If app has been delisted from the app store, then this property is the date when delisted. The date format is `YYYY-MM-DD`.
`pixalateAdvisories.privateDomain`	boolean	`true` if app’s domain is privately registered.
`pixalateAdvisories.hasTermsAndConditions`	boolean	`true` if app has terms and conditions.
`pixalateAdvisories.hasPrivacyPolicy`	boolean	`true` if app has privacy policy.
`pixalateAdvisories.appAgeRisk`	string: `low`, `medium`, `high`	Risk rating based on the amount of time the app has been listed within the app store. Apps which have been listed for an extended period of time may present less risk than those recently published.

appSpoofing

Whether the app is a victim of spoofing, and spoofing by fraud type.

Field	Type	Description
`appSpoofing.victimOfSpoofing`	boolean	`true` if the app is a victim of spoofing.
`appSpoofing.spoofingRisk`	string: `low`, `medium`, `high`	Risk of spoofing in this app.
`appSpoofing.byFraudType`	array of objects	Spoofing broken down by fraud type. Each entry lists the apps involved, with the detected bundle ID, the declared bundle ID and the share of voice (SOV) risk.
`appSpoofing.byFraudType[].fraudType`	string	The fraud type.
`appSpoofing.byFraudType[].apps`	array of objects	The apps designated for this fraud type.
`appSpoofing.byFraudType[].apps[].detectedBundleId`	string	The bundle identifier detected for the app.
`appSpoofing.byFraudType[].apps[].declaredBundleId`	string	The bundle identifier declared for the app.
`appSpoofing.byFraudType[].apps[].sovRisk`	string: `low`, `medium`, `high`	The share of voice (SOV) risk for the app.

appDetails

Store details, ratings, availability, privacy policy, delisting status and bundle IDs.

Field	Type	Description
`appDetails.appStoreUrl`	string	The app’s page in its platform’s store.
`appDetails.availableCountries`	array of strings	The countries in which the app is available.
`appDetails.availableLanguages`	array of strings	The languages in which the app is available.
`appDetails.keywords`	array of strings	Search terms and keywords typically associated to the app.
`appDetails.rating`	number	The app’s average user-rating within the app store (based on a 5-star scale).
`appDetails.starRatingCount`	integer	The number of ratings provided within the app store.
`appDetails.parentalHint`	string	Indicates parental sensitivity considerations for the respective app content.
`appDetails.revenueSources`	array of strings	The primary sources of revenue for the app.
`appDetails.cvaaCompliant`	boolean	`true` if the app is in compliance with the FCC’s Communications and Video Accessibility Act (CVAA) Standards.
`appDetails.appAgeRisk`	string: `low`, `medium`, `high`	Risk rating based on the amount of time the app has been listed within the app store.
`appDetails.appAge`	number	The amount of time the app has been listed within the app store.
`appDetails.publishedDate`	string	The date of original publication within the app store.
`appDetails.appPrivacyPolicy`	boolean	`true` if an app-specific privacy policy is maintained. Apps which do not maintain a privacy policy may be of higher risk to advertisers and sellers.
`appDetails.appPrivacyPolicyUrl`	string	Link to the app-specific privacy policy.
`appDetails.delistedApp`	boolean	`true` if the app was delisted from app store.
`appDetails.delistedDate`	string	If the app is delisted, then the date app was delisted from app store. The date format is `YYYY-MM-DD`.
`appDetails.bundleIds`	array of objects	The share of voice (SOV) ratio broken down by bundle identifier.
`appDetails.bundleIds[].bundleId`	string	The bundle identifier.
`appDetails.bundleIds[].sovRatio`	number	The share of voice (SOV) ratio for this bundle identifier.

developerOverview

The developer’s name, website, policies and number of apps.

Field	Type	Description
`developerOverview.developerName`	string	The business name of the app’s developer.
`developerOverview.developerWebsite`	string	The website of the app’s developer.
`developerOverview.privateDomain`	boolean	`true` if app’s domain is privately registered.
`developerOverview.hasTermsAndConditions`	boolean	`true` if app has terms and conditions.
`developerOverview.hasPrivacyPolicy`	boolean	`true` if app has privacy policy.
`developerOverview.totalApps`	integer	Total number of apps published by this developer.

channels

Channels offered by apps that aggregate channels or provide ‘skinny bundles’.

Field	Type	Description
`channels`	array of objects	Channels available for apps considered as aggregators or providers of ‘skinny bundles’.
`channels[].name`	string	The channel name.

brandSafety

Brand safety risk from the app’s descriptive text and from its visual content.

Field	Type	Description
`brandSafety.descriptionBrandSafety`	object	App descriptive text is processed through natural language algorithms and comprehensive categorical dictionaries to predict the advertiser brand safety risk.
`brandSafety.descriptionBrandSafety.advisoriesRisk`	string: `low`, `medium`, `high`	The risk to brand safety derived from the app’s content advisories.
`brandSafety.descriptionBrandSafety.adultContentRisk`	string: `low`, `medium`, `high`	The risk to brand safety from adult themed content based on textual analysis of the app and its descriptive content.
`brandSafety.descriptionBrandSafety.drugContentRisk`	string: `low`, `medium`, `high`	The risk to brand safety from drug themed content based on textual analysis of the app and its descriptive content.
`brandSafety.descriptionBrandSafety.alcoholContentRisk`	string: `low`, `medium`, `high`	The risk to brand safety from Alcohol themed content based on textual analysis of the app and its descriptive content.
`brandSafety.descriptionBrandSafety.hateSpeechRisk`	string: `low`, `medium`, `high`	The risk to brand safety from hate speech content based on textual analysis of the app and its descriptive content.
`brandSafety.descriptionBrandSafety.offensiveContentRisk`	string: `low`, `medium`, `high`	The risk to brand safety from content with offensive language based on textual analysis of the app and its descriptive content.
`brandSafety.contentBrandSafety`	object	In-app visual content is processed through an advanced machine learning algorithm and evaluated for risk to advertiser brand safety.
`brandSafety.contentBrandSafety.adultRisk`	string: `low`, `medium`, `high`	The risk to brand safety from potential adult images and content detected within the app.
`brandSafety.contentBrandSafety.violenceRisk`	string: `low`, `medium`, `high`	The risk to brand safety from potential violent imagery and content detected within the app.
`brandSafety.contentBrandSafety.imageData`	array of objects	The image by image breakdown of brand safety risk factors based on advanced image processing and machine learning.
`brandSafety.contentBrandSafety.imageData[].url`	string	A URL to the image.
`brandSafety.contentBrandSafety.imageData[].text`	string	The extracted text.
`brandSafety.contentBrandSafety.imageData[].violenceRisk`	string: `low`, `medium`, `high`	The risk to brand safety from potential violence images and any extracted text.
`brandSafety.contentBrandSafety.imageData[].spoofRisk`	string: `low`, `medium`, `high`	The risk to brand safety from potential spoofing based on images and any extracted text.
`brandSafety.contentBrandSafety.imageData[].medicalRisk`	string: `low`, `medium`, `high`	The risk to brand safety from potential medical images and any extracted text.
`brandSafety.contentBrandSafety.imageData[].adultRisk`	string: `low`, `medium`, `high`	The risk to brand safety from potential adult images and any extracted text.

trafficOverlap

Traffic and audience estimates, ad density, and how the app’s audience overlaps with other apps.

Field	Type	Description
`trafficOverlap.trafficOverview`	object	Traffic volume and ad inventory estimates for the app along with associated advertising risk factors.
`trafficOverlap.trafficOverview.spoofingRisk`	string: `low`, `medium`, `high`	The risk the app may be misrepresented in advertising transactions and ads delivered to a different app or site.
`trafficOverlap.trafficOverview.advertisingIvtRisk`	string: `low`, `medium`, `high`	The risk of advertising impressions delivered to the app being due to invalid traffic (IVT). IVT risk is derived from standardized definitions of invalid traffic maintained by the Media Rating Council, Inc. (MRC) and the Interactive Advertising Bureau (IAB).
`trafficOverlap.trafficOverview.trustedSeller`	string	The top-rated seller for this app. Pixalate rates the sellers representing the app on factors including audience reach and invalid traffic risk.
`trafficOverlap.trafficOverview.ivtFreeUsersRate`	number	The percentage of the app’s individual user-base not responsible for presence of invalid traffic.
`trafficOverlap.trafficOverview.estimatedDailyActiveUsers`	integer	The estimated Daily Active Users (DAU) for the app.
`trafficOverlap.trafficOverview.estimatedMonthlyActiveUsers`	integer	The estimated Monthly Active Users (MAU) for the app.
`trafficOverlap.trafficOverview.adSpend`	number	Total estimated monthly ad spend on this app.
`trafficOverlap.trafficOverview.adDensity`	number	The estimated number of ads displayed to the average user by this app.
`trafficOverlap.trafficOverview.adDensityRisk`	string: `low`, `medium`, `high`	The ad density risk for the application.
`trafficOverlap.trafficOverview.adDensityConfidenceScore`	number	Confidence of ad density calculations and risk.
`trafficOverlap.trafficOverlap`	object	Overlap traffic illustrates the most common user journeys from app to app. It leverages shared users to not only connect apps together but also to create relationships between a series of apps. List of apps provided based on overall traffic(byOveralTraffic) and invalid traffic(byIvt).
`trafficOverlap.trafficOverlap.byOverallTraffic`	array of objects	Overall traffic overlap broken down by app.
`trafficOverlap.trafficOverlap.byOverallTraffic[].appName`	string	The app name.
`trafficOverlap.trafficOverlap.byOverallTraffic[].developerName`	string	The developer name.
`trafficOverlap.trafficOverlap.byOverallTraffic[].impressionOverlap`	number	The impression overlap with the app.
`trafficOverlap.trafficOverlap.byOverallTraffic[].deviceOverlap`	number	The device overlap with the app.
`trafficOverlap.trafficOverlap.byOverallTraffic[].risk`	string: `low`, `medium`, `high`	The overlap risk.
`trafficOverlap.trafficOverlap.byIvt`	array of objects	IVT traffic overlap broken down by app.
`trafficOverlap.trafficOverlap.byIvt[].appName`	string	The app name.
`trafficOverlap.trafficOverlap.byIvt[].developerName`	string	The developer name.
`trafficOverlap.trafficOverlap.byIvt[].impressionOverlap`	number	The impression overlap with the app.
`trafficOverlap.trafficOverlap.byIvt[].deviceOverlap`	number	The device overlap with the app.
`trafficOverlap.trafficOverlap.byIvt[].risk`	string: `low`, `medium`, `high`	The overlap risk.

authorizedSellers

The sell-side platforms selling the app’s inventory, with volume, IVT, spoofing and SSAI rates for each.

Field	Type	Description
`authorizedSellers`	array of objects	The contribution of various sell side platforms to programmatic ad impressions sold on the app.
`authorizedSellers[].exchange`	string	The name of the exchange.
`authorizedSellers[].paymentType`	string	How the seller is categorized, for example `Direct`.
`authorizedSellers[].inventory`	integer	The estimated number of monthly impressions this app makes available programmatically by this seller.
`authorizedSellers[].inventoryRatio`	number	The average inventory ratio for ad impressions on the app by this seller.
`authorizedSellers[].ivt`	number	The average IVT for ad impressions on the app by this seller.
`authorizedSellers[].videoInventoryRatio`	number	The average video inventory ratio for ad impressions on the app by this seller.
`authorizedSellers[].displayInventoryRatio`	number	The average display inventory ratio for ad impressions on the app by this seller.
`authorizedSellers[].spoofingRate`	number	The average spoofing rate for ad impressions on the app by this seller.
`authorizedSellers[].ssaiRate`	number	The percentage of traffic observed to utilize server-side-ad-insertion (SSAI) integrations for ad/ad content delivery to the end user.
`authorizedSellers[].transparentSsaiRate`	number	The SSAI tracked impressions that come from proxies passing X-Device-User-Agent headers for more transparency.

invalidTraffic

IVT, GIVT and SIVT percentages, with a breakdown by IVT type.

Field	Type	Description
`invalidTraffic.ivt`	number	The total percentage of non-human traffic measured on the app.
`invalidTraffic.givt`	number	GIVT refers to General Invalid Traffic - Deterministically judged to be non-human traffic; high to very high risk.
`invalidTraffic.sivt`	number	SIVT refers to Sophisticated Invalid Traffic - Probabilistically judged to be non-human traffic using advanced statistical detection methods; moderate to high risk traffic.
`invalidTraffic.givtTypes`	array of objects	The percentage of invalid traffic associated with each Pixalate’s taxonomy of GIVT invalid traffic types.
`invalidTraffic.givtTypes[].fraudType`	string	The GIVT type.
`invalidTraffic.givtTypes[].givt`	number	GIVT refers to General Invalid Traffic - Deterministically judged to be non-human traffic; high to very high risk.
`invalidTraffic.sivtTypes`	array of objects	The percentage of invalid traffic associated with each Pixalate’s taxonomy of SIVT invalid traffic types.
`invalidTraffic.sivtTypes[].fraudType`	string	The type of SIVT fraud.
`invalidTraffic.sivtTypes[].sivt`	number	SIVT refers to Sophisticated Invalid Traffic - Probabilistically judged to be non-human traffic using advanced statistical detection methods; moderate to high risk traffic.

inventory

Estimated programmatic impressions by region, ad size and DMA, with IVT and SSAI rates.

Field	Type	Description
`inventory.byRegion`	array of objects	The estimated volume of programmatic ad impressions broken down by region.
`inventory.byRegion[].region`	string	The region.
`inventory.byRegion[].inventory`	integer	The estimated volume of programmatic ad impressions by region.
`inventory.byRegion[].inventoryRatio`	number	The estimated percentage of inventory by region.
`inventory.byRegion[].ivt`	number	The total percentage of non-human traffic measured on the app by region.
`inventory.byRegion[].ssaiRate`	number	The percentage of traffic observed to utilize server-side-ad-insertion (SSAI) integrations for ad/ad content delivery to the end user by region.
`inventory.byRegion[].TransparentssaiRate`	number	The SSAI tracked impressions that come from proxies passing X-Device-User-Agent headers for more transparency by region.
`inventory.byAdsize`	array of objects	The estimated volume of programmatic ad impressions broken down by ad size.
`inventory.byAdsize[].adSize`	string	The ad size.
`inventory.byAdsize[].inventory`	integer	The estimated volume of programmatic ad impressions by ad size.
`inventory.byAdsize[].inventoryRatio`	number	The estimated percentage of inventory by ad size.
`inventory.byAdsize[].ivt`	number	The total percentage of non-human traffic measured on the app by ad size.
`inventory.byAdsize[].ssaiRate`	number	The percentage of traffic observed to utilize server-side-ad-insertion (SSAI) integrations for ad/ad content delivery to the end user by ad size.
`inventory.byAdsize[].TransparentssaiRate`	number	The SSAI-tracked impressions that come from proxies passing X-Device-User-Agent headers for more transparency, by ad size.
`inventory.byDma`	array of objects	The estimated volume of programmatic ad impressions broken down by DMA.
`inventory.byDma[].dmaName`	string	The DMA name.
`inventory.byDma[].inventory`	integer	The estimated volume of programmatic ad impressions by DMA.
`inventory.byDma[].inventoryRatio`	number	The estimated percentage of inventory by DMA.
`inventory.byDma[].ivt`	number	The total percentage of non-human traffic measured on the app by DMA.
`inventory.byDma[].ssaiRate`	number	The percentage of traffic observed to utilize server-side-ad-insertion (SSAI) integrations for ad/ad content delivery to the end user by DMA.
`inventory.byDma[].TransparentssaiRate`	number	The SSAI tracked impressions that come from proxies passing X-Device-User-Agent headers for more transparency by DMA.

availableCountries

The countries where the app is available.

Field	Type	Description
`availableCountries`	array of strings	A list of available countries.

rankings

Region and category ranks, plus grades and scores across several dimensions.

Field	Type	Description
`rankings.regionRank`	integer	The rank of the app within the requested region.
`rankings.category`	array of objects	The rankings by various categories for the app.
`rankings.category[].category`	string	A category.
`rankings.category[].rank`	string	The rank within the specific category for the app.
`rankings.final`	object	The final grade and score for the app.
`rankings.final.grade`	string	The final grade for the app.
`rankings.final.score`	string	The final score for the app.
`rankings.ivt`	object	The IVT grade and score for the app.
`rankings.ivt.grade`	string	The IVT grade for the app.
`rankings.ivt.score`	string	The IVT score for the app.
`rankings.popularity`	object	The popularity grade and score for the app.
`rankings.popularity.grade`	string	The popularity grade for the app.
`rankings.popularity.score`	string	The popularity score for the app.
`rankings.userEngagement`	object	The user engagement grade and score for the app.
`rankings.userEngagement.grade`	string	The user engagement grade for the app.
`rankings.userEngagement.score`	string	The user engagement score for the app.
`rankings.adDensity`	object	The ad density grade and score for the app.
`rankings.adDensity.grade`	string	The ad density grade for the app.
`rankings.adDensity.score`	string	The ad density score for the app.
`rankings.globalPopularityRank`	string	The overall global popularity ranking of the app.

rankingsByCountry

Reach and market share rankings by country.

Field	Type	Description
`rankingsByCountry.reach`	array of objects	The reach of the app broken down by country.
`rankingsByCountry.reach[].countryCode`	string	The ISO ALPHA-2 standard country code.
`rankingsByCountry.reach[].countryName`	string	The country name.
`rankingsByCountry.reach[].mauRank`	string	The current Monthly Active Users (MAU) ranking for the app for this country.
`rankingsByCountry.reach[].mauRankChange`	string	The change in Monthly Active Users (MAU) rank since last assessment.
`rankingsByCountry.marketShare`	array of objects	The market share of the app broken down by country.
`rankingsByCountry.marketShare[].countryCode`	string	The ISO ALPHA-2 standard country code.
`rankingsByCountry.marketShare[].countryName`	string	The country name.
`rankingsByCountry.marketShare[].impressionRank`	string	The current impression ranking for the app for this country.
`rankingsByCountry.marketShare[].impsRankChange`	string	The change in impression ranking since last assessment.

coppa

Signals related to the Children’s Online Privacy Protection Act (COPPA): audience, COPPA risk and data practices.

Field	Type	Description
`coppa.coppaAudience`	string	Assesses the likely intended audience of an app based on a variety of factors including app store categories, content ratings, and keywords, etc.
`coppa.coppaAudienceReason`	array of strings	Describes the specific variables considered when making the audience assessment.
`coppa.isReviewedManually`	boolean	Flag which indicates apps that have been evaluated by teachers on Pixalate’s Trust and Safety Advisory Board for child-directedness based on the factors set forth in the COPPA Rule.
`coppa.parentalHint`	string	The recommended age rating defined by Amazon’s app store or the Parental Hint provided by Roku store.
`coppa.Categories`	array of strings	The associated categories of an app according to Roku and Amazon Stores.
`coppa.coppaViolationRisk`	string: `low`, `medium`, `high`	Pixalate analyzes multiple signals and produces a risk score (low, medium, or high) that captures the potential COPPA risk.
`coppa.coppaViolationRiskReason`	array of strings	Describes the specific variables considered when making the overall COPPA risk rating assessment.
`coppa.privacyPolicyDetected`	boolean	Pixalate determines whether an app has a privacy policy based on information provided in the app stores. Additionally, Pixalate uses crawlers to scan developer websites for privacy policies.
`coppa.transmitsResidentialIP`	boolean	Pixalate examines the traffic associated with an app and determines if the end-user IP is transmitted through the advertising pipeline that can expose granular information about the user’s location.
`coppa.passesLocation`	boolean	Pixalate examines the traffic associated with an app and determines if the end-users’ GPS coordinates are being transmitted through the advertising pipeline that exposes granular information about the user’s location.

mfa

Made-for-advertising (MFA) risk and ad refresh rate.

Field	Type	Description
`mfa.mfaRisk`	string: `low`, `medium`, `high`	Pixalate’s made-for-advertising risk rating for the app.
`mfa.adRefreshRate`	number, nullable	Pixalate’s ad refresh rate signal: the volume of ad impressions observed per device over time, not how often an individual ad slot refreshes. See MFA methodology. Null when it couldn’t be determined.

Risk reasons

Values that can appear in riskOverview.risk[].pixalateRiskReasons.

Significantly Elevated IVT Percentage
Publisher Maintains Non-corporate Email Address
Moderately Elevated IVT Percentage
Publisher Does Not Publish a Privacy Policy
The Publisher Hides their Corporate Details in the Domain Registry
The Publisher’s Email Address Doesn’t Match Their Domain
Adult Content Has Been Detected in the app
The Publisher Does Not Publish Terms and Conditions
The Publisher Domain is Invalid
Gambling Content Has Been Detected in the app
Programmatic Ads Not Detected Leads to High Spoofing Risk
Violent Content Has Been Detected in the app
Alcohol Based Content Has Been Detected in the app
Ad Traffic Shows Some Suspicious Characteristics
Profanity and Offensive Language Has Been Detected in the app
App Description Uses Some Brand Unsafe Language
App Has a High Frequency of Invalid Clicks