MRC accreditation

The Analytics platform of Pixalate, Inc. is accredited by the Media Rating Council (MRC) across various measurement metrics and measurement areas. This section explains what that accreditation means and lists what it covers.

What accreditation means

To merit continued MRC accreditation of the service, Pixalate, Inc.:

1. Adheres to the Council’s Minimum Standards for Media Rating Research, and any applicable measurement guidelines issued by the Interactive Advertising Bureau and the Mobile Marketing Association.
2. Provides full and complete information to the Council regarding all details of its Analytics platform operations.
3. Conducts its measurement service substantially in accordance with representations to the subscribers and the Council.
4. Submits to, and pays the cost of, thorough annual audits of the service by CPA firms engaged by the MRC.

In addition to sizable annual audit charges, Pixalate, Inc. provides office and file space for MRC auditors, as well as considerable staff and computer time involved in various aspects of these inspections.

Contact the MRC

Further information about the MRC’s accreditation and auditing procedures can be obtained from:

George W. Ivie, Executive Director and CEO, Media Rating Council, Inc.
420 Lexington Avenue, Suite 343, New York, NY 10170
Email: staff@mediaratingcouncil.org
Website: www.mediaratingcouncil.org

The MRC lists the services it accredits on its digital accreditation page.

Questions about your reports

For questions about how accreditation applies to the metrics in your Pixalate reports, contact support@pixalate.com.