Welcome to Pixalate | Pixalate Docs

Pixalate is a fraud protection, privacy and compliance analytics platform for Connected TV (CTV), mobile apps and websites. Advertisers, agencies, publishers and ad platforms use Pixalate data to detect and block invalid traffic (IVT), check the quality and risk of apps and websites before they buy or sell, and manage privacy and supply chain compliance.

These docs cover each Pixalate product: how to set it up, how to read its data, and where to get help.

Click fraud protection

Detect click farms, fast clicks, duplicate clicks and other invalid clicks, then block their sources before you pay for them.

IVT Taxonomy 2.0

Every invalid traffic type Pixalate detects: 46 types under 4 GIVT and 6 SIVT categories, each with its four-digit code.

Products

Analytics

Measure IVT, brand safety and viewability on your own traffic after the ad is served, and run reports in the Analytics dashboard.

Data Feeds & Blocking

Lists of IPs, device IDs, apps, domains and user agents that Pixalate has flagged, for you to block before you bid or serve.

Media Ratings Terminal (MRT)

Look up IVT, traffic, brand safety, privacy and risk data for websites, mobile apps and CTV apps, and build inclusion and exclusion lists.

COPPA compliance

Find likely child-directed mobile and CTV apps and assess your exposure under the Children’s Online Privacy Protection Act (COPPA).

Made for Advertising (MFA)

How Pixalate identifies websites and apps built to generate arbitraged ad traffic, and how to find and avoid them.

SCO validation and verification

Check that the supply chain object (SCO) in an OpenRTB bid request is well formed and that its sellers match ads.txt and sellers.json.

APIs

Get IVT signals, app and website risk data, your Analytics reports and supply chain checks from Pixalate’s REST APIs.

MCPs and Agents

Connect Claude, ChatGPT or Cursor to Pixalate with Analytics MCP and Enrichment MCP, or ask IQ Agent about invalid traffic on your account.

Trust & Accreditation

Pixalate’s accreditation by the Media Rating Council (MRC), with the accredited metrics and measurement areas.

Where to start

Advertiser or agency

Measure IVT and viewability on your campaigns with Analytics.
Stop paying for invalid clicks with click fraud protection.
Check websites and apps before you buy in the Media Ratings Terminal.
Find and avoid Made for Advertising (MFA) inventory.
Block flagged traffic before you bid with data feeds.

Publisher

Measure the quality of your traffic with Analytics.
See how your apps and websites are rated in the Media Ratings Terminal.
Review your exposure to likely child-directed apps with COPPA compliance.

Platform (SSP or DSP)

Block flagged IPs, devices, apps and domains with data feeds.
Check the supply chain in bid requests with SCO validation and verification.
Screen apps and websites for COPPA and MFA risk.
Look up IVT signals in real time with the APIs.

Developer

Start with Pixalate APIs for base URLs, authentication and your first request.
Connect an AI assistant to Pixalate data with Pixalate’s MCPs and agents.