MRC-accredited measurement areas
The measurement areas in which Pixalate’s Analytics platform is accredited by the Media Rating Council (MRC), by environment.
Pixalate’s Analytics platform is accredited by the Media Rating Council (MRC) in the measurement areas below. For the individual metrics in each area, see MRC-accredited metrics. For what accreditation means, see MRC accreditation.
Desktop
- Display ad counts/impressions
- Display viewability
- Display SIVT detection and filtration
- Video impressions
- Video SIVT detection and filtration
- Server-side ad insertion (SSAI) measurement metrics (video)
Mobile web
- Display ad counts/impressions
- Display viewability
- Display SIVT detection and filtration
- Video impressions
- Video SIVT detection and filtration
- Server-side ad insertion (SSAI) measurement metrics (video)
Mobile application (in-app)
- Display ad counts/impressions
- Display viewability
- Display SIVT detection and filtration
- Video impressions
- Video SIVT detection and filtration
- Server-side ad insertion (SSAI) measurement metrics (video)
Connected TV (CTV)
- Display ad counts/impressions
- Display SIVT detection and filtration
- Video impressions
- Video SIVT detection and filtration
- Server-side ad insertion (SSAI) measurement metrics (video)
Pixalate does not currently report viewability metrics in CTV environments.
Related
- MRC-accredited metrics
- IVT Taxonomy 2.0: how Pixalate classifies general (GIVT) and sophisticated (SIVT) invalid traffic
- The MRC’s digital accreditation page
Invalid traffic, viewability and other designations in Pixalate products reflect Pixalate’s opinions, not facts or guarantees. See the Pixalate disclaimer.