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Media Ratings TerminalReports

Audience engagement

What each metric in the MRT Audience Engagement widget means, for CTV apps, mobile apps and websites.

The Audience Engagement widget on an app’s or website’s Insight page in the Media Ratings Terminal (MRT) shows how users interact with that property and how ads perform on it. Use it for measurement, campaign analysis and planning.

All Audience Engagement data reflects programmatic traffic that Pixalate observed over a 30-day window. The metrics are Pixalate’s opinions, based on its analysis of that traffic, and not definitive facts.

The widget has up to three sections. Which metrics appear depends on the supply type.

SectionCTV appsMobile appsWebsites
Audience engagement✓✓✓
Ad performance✓✓✓
Device distribution✓✓

Audience engagement metrics

This section shows how many users the property has, how often they return and how deeply they engage.

MetricWhat it means
Monthly Active UsersThe number of unique programmatic users active in the app over the 30-day window. A measure of reach and audience size.
Retention RateThe percentage of programmatic users who return to the app within the 30-day window. Shows how loyal the audience is.
Total SessionsThe number of visits recorded over the 30-day window. Reflects overall traffic and potential ad exposure.
Sessions per UserHow often users return over the 30-day window. Can indicate loyalty.

What counts as a session

A session is a single visit to the app or website, including all continuous interactions within a 30-minute window.

Ad performance

This section shows how ads performed on the property over the 30-day window.

MetricWhat it means
Native vs. Interstitial AdsThe distribution of ad formats served. Shows which ad types drive engagement.
Ads per SessionThe average number of ads delivered per session. A measure of ad density, to help balance monetization with user experience.

Device distribution

This section shows which devices the property’s programmatic traffic comes from, over the 30-day window. CTV apps don’t have this section.

MetricWhat it means
Smartphone UsageThe share of programmatic traffic from smartphones. Helps you prioritize creatives built for small screens.
Tablet UsageThe share of programmatic traffic from tablets. Helps you tailor formats for larger screens, where engagement can differ.
Read an Insights report

Find your way around an app’s or website’s Insight page.

Glossary

Definitions for every label and tooltip in the MRT.

Questions? Email support@pixalate.com.