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OpenEPG show reports (beta)

See which streaming TV shows your CTV and mobile OTT ad traffic ran against, with invalid traffic by show.

Beta. The OpenEPG show reports are in beta. Features and coverage may change.

The OpenEPG reports break your ad traffic down by the TV show it ran against. Each row is a show, with the app it ran in, the market and time of day it ran most, its genre, and your gross ad counts and invalid traffic (IVT) for it.

Show-level attribution is Pixalate’s resolution of open-exchange bid stream signals against publicly available electronic program guide (EPG) data. It represents Pixalate’s best determination at the time of the impression. See the OpenEPG™ disclaimer.

Open the reports

In the Analytics dashboard, open the Reports menu and expand Open EPG™. There are two reports:

ReportCovers
CTV ShowsConnected TV traffic
Mobile ShowsMobile OTT traffic

Both reports work like other Analytics reports: set the date range, filter, add columns, then save, schedule or export. See Run and customize reports.

CTV Shows report
The CTV Shows report: summary tiles, gross ad counts by top app, and one row per show.

If a report shows no data for Yesterday or Last 7, try Last 30.

Summary tiles

The tiles at the top show Gross Ad Counts, IVT %, SIVT % and GIVT % for the selected date range and filters.

Dimensions

By default each row shows Show Title, Top App, Top DMA Name, Genre and Top Daypart. Add or remove dimensions with Add Column.

DimensionWhat it shows
Show TitleThe TV show the traffic ran against.
Top AppThe app identifier and display name the show’s traffic came from most.
Top DMA NameThe Designated Market Area (DMA) where the show’s traffic came from most.
GenreThe show’s genre, for example Crime, Drama or Documentary.
Top DaypartThe part of the day the show aired most, for example 1_Morning (6a-12p) or 3_Prime Time.
Air DateWhen the show aired.
Platform OSThe device platform or operating system.
Content RatingThe show’s content rating.
Declared Channel IDThe channel identifier declared in the bid stream.
Ad Platform, Campaign ID, Creative ID, Seller IDThe same dimensions as in other Analytics reports, so you can see shows by campaign, creative or seller.
OpenEPG dimensions
The OpenEPG dimensions in Add Column.

Metrics

MetricWhat it shows
Gross Ad CountsAll ad impressions for the row.
IVT %, SIVT %, GIVT %The share of impressions that were invalid traffic, sophisticated IVT and general IVT.
IVT Ad Counts, SIVT Ad Counts, GIVT Ad CountsThe same as counts.
DurationThe show’s duration, in minutes.
Reach SOV %The show’s share of voice by reach.
Ad Spend SOV %The show’s share of voice by ad spend.
Top DMA SOV %The show’s share of voice in its top DMA.

For how IVT is classified, see Reported IVT types and Metrics.

OpenEPG metrics
The OpenEPG metrics in Add Column.