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Media Ratings TerminalFind and evaluate

Find properties by owner

Use the ads.txt owner domain to find every website, CTV app or mobile app that belongs to the same business.

One business often owns many websites, CTV apps or mobile apps, and it gets paid across all of them. Knowing that owner matters for supply path optimization (SPO): you might want to block, or target, everything a particular business owns.

The IAB Tech Lab’s ads.txt standard added the ownerdomain entry in 2022 for this purpose. It’s the business domain of the owner of the site or app being monetized. For example, if one company owns several sites, each site’s ads.txt file can name that company’s domain (say, example.com) as its ownerdomain. Pixalate crawls millions of ads.txt and app-ads.txt files and shows this owner domain in the Media Ratings Terminal (MRT).

With it you can:

  • See who owns a specific website or app.
  • List every website, CTV app or mobile app with the same owner, to block or target them together.

Step 1: Find the owner domain

Owner Domain in Domain Details
The Owner Domain field in a website's Domain Details section.

If you already know the owner’s domain, skip to step 2.

1

Open the property's Insights report

Search for the website or app in the search bar and open its Insights report.

2

Find the Owner Domain field

For a website, look in the Domain Details section. For an app, look in the app details section. The Owner Domain field shows the owner’s business domain, if the property’s ads.txt or app-ads.txt file declares one.

Step 2: List everything with that owner

Owner Domain filter
The Owner Domain filter is under Publisher in the Discovery filter list.
1

Open Discovery

Select Discovery, then choose Connected TV, Mobile or Domains. The Owner Domain filter is available in all three.

2

Set device and region

Choose All Devices and the Global region to get one row per property. See Set device and region.

3

Filter by owner domain

In the filter panel, find Owner Domain (for websites, under Publisher > Publisher Details) and enter the owner’s domain, for example example.com. The results show every property in that channel that declares this owner domain.

4

Repeat for other channels

A business can own websites and apps. To see all of them, repeat the filter in each channel.

Step 3: Use the list

Download the results as a CSV and use it as an exclusion or inclusion list. See Build exclusion and inclusion lists. The CSV export includes an Owner Domain column for every channel, and the websites export also has a Family Of Sites column with the number of related properties that share the owner domain.

Only properties whose ads.txt or app-ads.txt file declares an ownerdomain can be matched this way.

Questions? Email support@pixalate.com.